This Week’s FWD first covers Amazon’s new launch, Inspire, an in-app shopping experience with a personalized feed filled with photos and short-form videos from other customers, influencers, and brands.

The feature is designed to draw customers’ attention to a space where brands can directly connect with customers and drive sales. The online retailer has announced the shopping feature will initially be rolled out to select customers in the U.S. in December.

News:

Meta rolls out new targeting options to help run ads on both Facebook and Instagram to reach followers on both platforms simultaneously.

Girls Who Code has launched a new gaming experience empowering girls to create characters that best represent themselves.

Start-up:

Dexai is a robotics start-up – specializing in robots for food preparation. The robot helps speed up meal preparation and can prepare various uploaded meal recipes.

Insights:

Twitter re-launches its paid verification plan ‘Twitter Blue’ with a price increase from $8 to $11 on iOS.

Instagram publishes its 2023 Rends Report, highlighting the top rising shifts among Gen Z users. The insights are based on user patterns, survey data, and more.

The UK’s HFSS online ad ban has been moved back to October 2025. It will allow regulators and advertisers time to draw up guidance and prepare.

Music labels ramp up enforcement of unlicensed music in brand social media posts following a rise in copyright infringements.

Read last week’s FWD Newsletter 08.12.22

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