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State Farm generates social buzz: State Farm seated its mascot next to Travis Kelce’s mother, Donna, and generated strong engagement online. This showcased how marketers can generate earned media by quickly jumping on trending cultural moments.

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Meta proposes an ad-free tier: Meta confirms a preliminary ad-free plan for both Facebook and Instagram. According to Meta’s plan outlined in The Wall Street Journal, the cost of an ad-free Facebook is around $14 per month or $17 per month for Facebook and IG.

Instagram’s new interactive features: Instagram has announced some new features designed to lean into younger audience trends, including birthday announcements, selfie videos for Notes, and new group interaction options, including group story sharing.

Snapchat’s Halloween activation: In Snapchat’s new immersive video series, creators race to escape the ‘Phantom House.’ Snapchatters can participate by gathering clues, solving puzzles, and sharing what they’ve seen through AR lenses.

X updates reply controls: X has introduced a new control feature limiting who can reply to your posts, including verified accounts only and accounts you follow. Elon Musk said that this new control “should help a bot with spam bots.”