OMD FWD: 02.08.2023
OMD Worldwide
2 August 2023

This week’s FWD covers the latest from Google, who are planning to update Assistant with features powered by generative AI, according to a report from Axios.

Google allegedly has told staff members that it has already started exploring a “supercharged” Assistant powered by the newest large language models (LLM), similar to the technology behind ChatGPT and Google’s own Bard chatbot.

News:

NASA is launching a streaming service later this year: NASA is getting in on the “+” streaming action. They announced that they will launch a new streaming service later this year called NASA+.

Social media aggregator Linktree integrates with Meta’s Threads: The liaison between the two platforms will permit social media users to connect and embed their Threads accounts with their Linktree accounts.

X (formerly Twitter) announces coming DM restrictions: X is trying another way to boost Twitter Blue subscriptions, this time by limiting on how many DMs non-subscribers can send daily.

What Apple’s iOS 17 privacy shift means for marketers: A new tool will remove URL tracking parameters from links accessed in several apps, potentially spelling trouble for advertisers.

Stay in the know

Sign up
Successfully subscribed! Thank you!