OMD FWD: 01.11.2023
OMD Worldwide
1 November 2023

Top Story

X Launches New Price Tiers for X Premium: X has now released two new tiers for its X Premium subscription offering. The new tiers will replace the current X Premium package with ‘Premium+’ for $16 per month, offering an ad-free experience, and ‘Premium Basic’ for $3 per month, providing some additional X features.

Other trending stories

TikTok integrates with Salesforce: TikTok’s new integration with Salesforce Marketing Cloud enables advertisers to easily transfer marketing campaign leads directly to Salesforce, improving TikTok CRM insights & campaign management.

Instagram collaborative carousels: Instagram has launched a new, live test of its collaborative posts option. Users will be able to allow others on the app to submit photos or videos to be included within their carousel feed posts.

Disney+ ad-supported tier features: Disney+ adds new features to its ad-supported tier, including advanced audience targeting, additional programmatic marketplaces, expanded ad formats, and enriched measurement.x

34 social media predictions for 2024: SocialMediaToday releases 2024 social media predictions covering each platform. From more AI and video on Instagram to revamped verification on X and Snapchat’s big Snapchat+ push.

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