FWD – 22 May, 2024
OMD Worldwide
22 May 2024

Top Story


TikTok launches new media buying certification: TikTok has introduced a new certification program for digital marketers alongside their ‘TikTok University’ initiative for creators. Marketing professionals can now receive an official qualification in media buying, showcasing their expertise on the platform.

Other Trending Stories

Meta joins AI safety collective: Meta, along with Amazon, will join Anthropic, Google, Microsoft, and OpenAI as members of the Frontier Model Forum (FMF) mission, which will ideally lead to the establishment of high-quality AI safety regulations.

Snap announces partnership with Datahash on CAPI integration: Snapchat has partnered with Datahash to simplify the implementation of its Conversions API (CAPI) for ad partners, enhancing direct campaign performance insights. This update aligns with industry shifts toward privacy-friendly data usage, aiming to boost overall campaign success and ease API integration for more partners.

Microsoft Edge will translate YouTube videos live: Microsoft Edge will soon offer real-time video translation on sites like YouTube, LinkedIn, Coursera, and more. As part of this year’s Microsoft Build conference, the company announced that the new AI-powered feature will be able to translate spoken content through both dubbing and subtitles live as you’re watching it.

TikTok adds watermark technology to AI-generated content: LinkedIn has partnered with the Coalition for Content Provenance and Authenticity (C2PA) to introduce labels for AI-generated content within its streams. This collaboration utilizes data tagging to identify and flag AI images.

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