FWD: 19.07.2023
OMD Worldwide
19 July 2023

This week’s FWD covers the latest on Roku, the American-owned company that sells and manufactures digital media players for video streaming and ad-supported video-on-demand services. In a new immersive campaign for Barbie, Roku has partnered with Warner Bros. Pictures and Mattel to create an immersive campaign to promote the movie’s upcoming release on July 20th across the Roku platform.

The promotional effort consists of a home screen takeover, “Barbie” imagery across the Roku City screensaver, a banner ad that includes the movie trailer, and a QR code that viewers can scan to buy movie tickets. This campaign aims to drive results across the entire streaming journey and attract marketers to the platform.

In the US SAG-AFTRA, the union representing screen actors is going on strike starting this Thursday. This strike will shut down most remaining film and television production. Only pre-planned and pre-shot campaigns will be the only promotion taking place over the next few weeks, including the Barbie movie.


Twitter ad revenue payments: Twitter’s first ad revenue share payouts see top tweeters earning up to $107k. Qualifications for participating creators in the program include at least five million tweet impressions per month for three consecutive months.

TikTok OOH advertising push: TikTok partners with Rebox and Crackle Connex to bring OOH advertising to 3,000 kiosks. This creates a new opportunity for brands to share their short-form content in high-traffic locations like grocery stores and value retailers.

Early Threads data is positive: Early Threads data shows that brands are seeing good engagement in the app. Brands active on Threads are generating 8x of their normal tweet engagement. Data shows positive indicators for growth and future brand opportunities.

PepsiCo x EA Sports: PepsiCo entered into a multi-year global partnership with EA Sports this week, making three of its flagship brands, Gatorade, Lay’s, and Pepsi, partners. The brands will work together to deliver fan-forward gaming experiences.

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