"The festival offers a chance to see where the industry soars but also falls short."
In an increasingly time-poor world, it’s incredibly rare to have the opportunity to reflect on the work we produce. But as a member of the Cannes Lions Media jury, that’s exactly what I was able to do for four days.
Working from an initial haul of over 2,300 original entries, the jury interrogated and analyzed a list of 300 to award bronze, silver and gold Lions as well as the much-coveted Grand Prix winners. The sheer volume and diversity of work provided the unique opportunity to identify some of the biggest trends influencing the world of marketing communication, and the results were both fascinating and frustrating.