While Bitcoin is experiencing a significant reduction from it’s highs, it’s white hot light has tended to eclipse more immediate use cases for distributed ledgers. In the background, some of the most interesting applications for these technologies are being built and tested now.

Christiana Cacciapuoti of AdLedger, the first and largest industry group focused on the intersection of distributed ledger and marketing, joins us to talk about the space and where opportunities lie for marketers to create more effective and efficient campaigns using these technologies now and in the near future.