4A’s Advertiser Protection Bureau Tackles Misinformation
OMD Worldwide
22 October 2020

Published by Erik Oster on Adweek.

A new initiative seeks to help navigate the impact on brand safety. The initiative includes a white paper endorsed by the Global Disinformation Initiative and the European Association of Communications Agencies.

As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike.

The American Association of Advertising Agencies (4A’s) Advertiser Protection Bureau (APB), the brand safety unit launched by the 4A’s in 2018, has launched a new initiative to help agencies and brands navigate the issue of misinformation and disinformation and its impact on brand safety.

OMD Executive Director – Technology & Emerging Platforms, Israel Mirsky, played a prominent role in developing the APB’s misinformation and disinformation efforts. Read more on Adweek.

“When misinformation and disinformation affects such a large number of people at the same time, it also affects brands. We felt it was really important to express and highlight the effect that disinformation is having as a result on growth for brands. We felt like it was critical to take it to that level in order to drive as much focus as was needed on this issue.”

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