OMD has secured 13 shortlist nominations at the 2025 Internationalist Awards for Innovation in Media – making it the joint-most recognized agency at this year’s competition (alongside fellow Omnicom Media Group agency, PHD).
OMD’s shortlisted entries represent a diverse range of markets, underscoring their continued commitment to strategic media planning, innovative thinking, and performance-driven solutions.
The Internationalist Awards for Innovation in Media recognizes outstanding examples of innovation and effectiveness in media strategy from around the world.
The awards are judged by a global panel of marketing and media professionals and are designed to acknowledge work that goes beyond traditional media thinking to deliver measurable impact.
OMD’s full list of shortlisted campaigns at the 2025 Internationalist Awards for Innovation in Media are as follows:
- Bitburger, ‘Bitte Come to Germany’ (OMD Germany)
- Burberry, ‘Burberry x Xiaohonschu: Build Community Vibe with Luxury Experiences’ (OMD China)
- Doritos, ‘Doritos Silent’ (OMD UK)
- Frontpro, ‘The Dogventure Score’ (OMD Germany)
- IKEA, ‘This is an IKEA Store’ (OMD Philippines)
- Kaufland, ‘TurboKaddy’ (OMD Czech Republic)
- McDonalds, ‘Breakfast is ready!’ (OMD Germany)
- McDonalds, ‘Feel the Warmth! How McCafe Warmed Hearts’ (OMD Germany)
- McDonalds, ‘Slavik Junge – On Mecces Neck’ (OMD Germany)
- PENNY, ‘PENNY’s TV Kitchen Takeover’ (OMD Germany)
- Renault, ‘IRL x IRL: The Interactive R5 Launch’ (OMD Germany)
- REWE, ‘RTRDP-DCO’ (OMD Germany)
- Telstra, ‘Santa AI’ (OMD Australia)
Full winner list and virtual awards show to follow. Check out the Internationalist website for the latest information.