OMD FWD w/c February 8th
This week in OMD FWD. The Super Bowl is all about the anticipation as advertisers can’t wait to tell their client’s big game story. We even had teasers of teasers this year. But for the Super Bowl’s 50th Anniversary what scored, and what just wasn’t worth the $5million price tag for a 30-second spot? Scroll down to find out more about the best and worst of the ad extravaganza. We’re pleased to say OMD clients’ Heinz, Pepsi and Doritos pulled it out the bag! Read, learn and share away….!!
HEADLINES
- Instagram opens up minute long ads as the trend to longer form video in social continues
- Twitter was in the news for testing a button that serves up gifs and also moving to deny a move to an algorithm based timeline
- Snapchat revs up the monetisation engine and launches it’s first app install ads
INSIGHTS
- Forget 6 degrees of separation, Facebook thinks there are only 3.57
- Desktop advertising spend shifts toward mobile
- Fresh thinking on the ‘war room’ approach to real-time marketing
COOL
- Get your fix of the best and worst Superbowl ads, and find out what a #puppymonkeybaby looks like
- Barbie learns ‘Blue Steel’ in this Instagram campaign for Zoolander 2
- Google in talks to test driverless cars in London
DEEP READS
- 6 web design trends that are here to stay
- Why brands should be recruiting for a Chief Hacking Officer
- Stay at the cutting edge with 50 apps that are reinventing mobile gaming