Tag: Wearable

OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

HEADLINES

 INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD


OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

HEADLINES

 INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD


OMD FWD w/c May 30th

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

  • Twitter set to drop their Buy button, 8 months after its launch
  • Google is now the largest media owner in the world, controlling 12% of all global media spend
  • Spotify is allowing brands to sponsor the most popular playlists
  • Google turns to Google Maps as its latest source of ad revenue

Insights

  • Find out how the recent Instagram changes affect your marketing
  • Publishers’ Facebook videos are shared 7 times more than links
  • Why changing your app’s logo can make an impact on engagement

Cool

Deep reads

And finally, Chewbacca replies to Chewbacca Mom


OMD FWD w/c May 16th

Netflix is the latest brand to inventively tie Snapchat into its promotional campaigns. Instead of simply sending out its own snaps, Netflix are asking fans of its original shows to interact with them while out and about. Using iconic characters from popular Netflix shows, including Frank Underwood (House of Cards) and Kimmy Schmidt (Unbreakable) passers by can Face Swap onto the billboards by taking a selfie using Snapchat. As facial recognition software gets better and better this is a brilliant example of leveraging Snapchat that can take over the internet through offline activity. 

HEADLINES

INSIGHTS

COOL

DEEP READS


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