OMD FWD w/c May 23rd
Google and Levi’s have launched a new denim jacket with built-in smart fabric sensors that allow cyclists to control their music, answer a phone call or respond to a message. It is unique among clothing in that it’s going into developer beta testing this fall and unusual among consumer electronics in that it can go in the wash. The Levi’s Commuter jacket, due for consumer release next spring, will work with Google apps like maps and messaging, as well as third-party programs like Spotify and Strava. But with the average age of a child getting a smartphone now 10.3 years, should we be encouraging future cyclists to stay connected whilst peddling, rather than focussing on safety? As always, please share anything you find interesting at #OMDFWD
HEADLINES
- Learn about Google’s new voice activated home assistant ‘Google Home’, Daydream (the next evolution in their VR offering) and Instant Apps (their latest attempt to turn apps into the web) and much more. Loads of interesting announcements from Google at Google I/O
- Facebook expands Audience Network to Video and Desktop
- You’re going to be able to buy a new Nokia phone again
INSIGHTS
- Facebook users don’t watch video with the sound on
- The average age of a child getting their first smartphone is now 10.3 yrs old. Interesting Kids & Tech stats here
- How outdoor ads drive brand engagement on mobile
COOL
- Buy your cinema tickets on Snapchat
- The NHS using Augmented Reality Billboards to drive blood donations
- Google and Levi’s are teaming up to launch a smart jacket for cyclists
DEEP READS
- How technology hijacks People’s Minds
- How’s the sharing economy doing? View the latest stats here
- The latest round of the music industry battle with YouTube
And finally…what happened when somebody made a fake Drake Chatbot…