Tag: virtual

Pinterest rumoured to be launching Video advertising, GM buys a ride sharing company, everybody’s buying on Mobile, Kids spending more time online than watching TV and prepare to play with a Hologram whilst taking a break…Share what you find interesting #OMDFWD

HEADLINES

• Pinterest may be launching Video advertising
• Prepare to be asked why you didn’t ‘LOVE’ a Facebook status update.  Facebook adding emoji emoticons to the ‘like’ button
• After a $500m investment in Lyft, General Motors acquires Sidecar, another ride-sharing company

 INSIGHTS

• UK leads Western markets with 64.5% of Retail Traffic coming from Mobile in 2015.  Interestingly, High St brands, rather than online only retailers, are getting the most traffic
• For the first time, Children are spending more time socialising and viewing content online than watching TV
• 5m Google Cardboard viewers shipped.  25m cardboard apps downloaded. Get your cardboard stats here

 COOL

• Marvel incorporating emoji’s into their Above the Line marketing for Deadpool
• Prepare to be transported to many more galaxies far, far away.  The ILMxLab expects to make loads more VR experiences for Star Wars and other films
• Kit Kat turns packaging into Holograms

DEEP READS

• How Instagram is facilitating a new language for Teens and Tweens
• The big App trends from 2015 from the Guardian
• How Facebook and Twitter help in the searches for Missing children

And finally….prepare to see a drastic increase in the sale of home popcorn…maybe…

Have a great week!

With the start of the year seeing the annual CES event bring many of the big tech providers together, we saw some less likely candidates take the main stage as our world continues to change. Share anything interesting you spot with #OMDFWD

HEADLINES

• Oculus Rift goes on pre-order for £499 in the UK & $599 in the US, shipping set for March 28^th, with the founder suggesting pre-orders are exceeding expectations
• Apple Music reportedly reaches 10 million paid subscribers in 6 months
• Instagram adds curated content for live events
• The founder of Vine has created a new social app which allows you to share doodles and GIFs, Peach
• Apple buys emotion-reading AI company Emotient

 INSIGHTS

• 10 hidden tricks to get the most out of Facebook Messenger
• 7 must know content marketing trends for 2016
• 14 social media experts tell us what to expect in 2016 after 2015 saw new platforms rise and established ones continue to develop and grow

 COOL

• Need some help sticking to your New Year healthy eating plan? Use this magical gadget to reveal your foods nutritional value or track the contents of your fridge with the latest announcement from Samsung
• After what is said to be the biggest weekend for holiday bookings, consumers will be pleased to hear you can now track how much the sun is effecting you
• Need help with parking, FordPass app helps you find parking spots, you don’t need to drive a Ford car to use the app, set to realise later in 2016

DEEP READS

• Learn all about what Google are gearing up for in 2016
• As media buying gets harder in 2016, marketers & agencies need to grasp tools & tech to keep up with media according to Accenture
• Round up of the best of CES 2016
• A good article exploring 3 key issues which VR technology faces