Tag: vine

OMD FWD w/c Dec 19th

In October, Twitter announced it was shutting down Vine, its app that lets users create and share 6-second looping videos. However, the company has now announced it won’t actually pull the Vine app from the app store but instead transition it to a new, low maintenance app called Vine Camera. The videos recorded using the new app can be saved to your camera roll or posted directly to Twitter, following a similar strategy to Facebook-owned Instagram. Whilst it is fairly common for under-performing products to simply get closed down entirely Twitter have kept Vine partially online. It will be interesting to see if Vine Camera takes off in the New Year. But before we say goodbye to 2016, Google take us through a trends overview for 2016, from Pokémon to Donald Trump, and TrendWatching tell us what trends to look out for in 2017.

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… AND THE OMD FWD TOP 3 FOR 2016

See you in 2017! Please share anything you spot interesting over the seasonal period with #OMDFWD

OMD FWD w/c Oct 31st

As Vine prepares to shut down, its users respond to the loss of their beloved platform. Thousands of fans including digital influencers, industry leaders and media members spent last Thursday mourning the platform. However, some Viners are choosing to look at the bright side. Despite increasing their social footprint on other growing and more lucrative platforms, Vine has allowed them to set up a format. Thomas Sanders, who won best Viner of the year at the 2016 Steamys, says “I continue to make content on other platforms. But Vine is a wonderful place for me to start with my social media and branch outward from there”. The news can perhaps serve as a reminder to us all that a single channel approach could be a risky strategy for brands and influencers.

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  • As Vine prepares to shut down, its users respond to the loss of their beloved platform
  • Facebook is getting all Snapchatty with an in-app camera and lens style Halloween masks
  • The bots are (still) coming and they can now take payment

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OMD FWD w/c April 18th

Until recently Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios. Now Robyn is applying her creative talents towards building the personality of a different type of character- a virtual assistant animated by artificial intelligence, that interacts with sick patients and sends the data straight to a real doctor. As the creation of virtual assistants increases, Silicon Valley is being inundated with poets, comedians and fiction writers who are charged with engineering the personalities for a fast-growing crop of artificial intelligence tools. Share anything interesting you spot with #OMDFWD.

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OMD FWD w/c 11th January

With the start of the year seeing the annual CES event bring many of the big tech providers together, we saw some less likely candidates take the main stage as our world continues to change. Share anything interesting you spot with #OMDFWD

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  • Need some help sticking to your New Year healthy eating plan? Use this magical gadget to reveal your foods nutritional value or track the contents of your fridge with the latest announcement from Samsung
  • After what is said to be the biggest weekend for holiday bookings, consumers will be pleased to hear you can now track how much the sun is effecting you
  • Need help with parking, FordPass app helps you find parking spots, you don’t need to drive a Ford car to use the app, set to realise later in 2016

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