Tag: vine

In October, Twitter announced it was shutting down Vine, its app that lets users create and share 6-second looping videos. However, the company has now announced it won’t actually pull the Vine app from the app store but instead transition it to a new, low maintenance app called Vine Camera. The videos recorded using the new app can be saved to your camera roll or posted directly to Twitter, following a similar strategy to Facebook-owned Instagram. Whilst it is fairly common for under-performing products to simply get closed down entirely Twitter have kept Vine partially online. It will be interesting to see if Vine Camera takes off in the New Year. But before we say goodbye to 2016, Google take us through a trends overview for 2016, from Pokémon to Donald Trump, and TrendWatching tell us what trends to look out for in 2017.

HEADLINES

• Facebook are to trial users blocking certain ad content types from their newsfeed
• Ikea have renamed their products based on Google ‘problem’ searches (handily, the products also solve them)
• AirBnb are looking to expand into offering flights on their platform

INSIGHTS

• How Pokémon is more popular than Trump – Google showcase their trends overview for 2016
• There is future in sharing. Twitter test new designs to ‘share’ on the platform, moving away from the current retweet option
• Is Vine back from the brink? The app is to relaunch as ‘Vine Camera’ in January, without community support

COOL

• One big positive in 2016 – here is a novel way for technology to deliver a pint quicker than the average bar
• Unwanted Christmas gift? Burger King will trade it for a Whopper
• It won’t be lonely this Christmas (but it may be unsettling), with a very friendly AI from Gatebox

DEEP READS

• How tweeting when you are ill is helping to map out the spread of germs
• Introducing Waymo – how a self-driving Google project is now its own Alphabet entity
• Trendwatching have identified their top trends for 2017

… AND THE OMD FWD TOP 3 FOR 2016

• The Deloitte Mobile Report – There’s no place like Phone
• How Facebook announced its live video format would sit at the top of the Newsfeed
• KitKat, who have lost their EU trademark on the four-finger shape just before Christmas, gave students a break from revision by launching fetching holograms of a popular boy band

See you in 2017! Please share anything you spot interesting over the seasonal period with #OMDFWD

As Vine prepares to shut down, its users respond to the loss of their beloved platform. Thousands of fans including digital influencers, industry leaders and media members spent last Thursday mourning the platform. However, some Viners are choosing to look at the bright side. Despite increasing their social footprint on other growing and more lucrative platforms, Vine has allowed them to set up a format. Thomas Sanders, who won best Viner of the year at the 2016 Steamys, says “I continue to make content on other platforms. But Vine is a wonderful place for me to start with my social media and branch outward from there”. The news can perhaps serve as a reminder to us all that a single channel approach could be a risky strategy for brands and influencers.

HEADLINES

• As Vine prepares to shut down, its users respond to the loss of their beloved platform
• Facebook is getting all Snapchatty with an in-app camera and lens style Halloween masks
• The bots are (still) coming and they can now take payment

 INSIGHTS

• A look at refining the unclear world of industry definitions
• Predictions imply that the mobile web will more than dominate next year
• Video is now worth 30% of all display advertising

COOL STUFF

• Netflix ensures you don’t miss a second of TV tonight because of those pesky trick or treaters
• HTC Vive gives the newsstand 360 and 3D interactivity with VivePaper
• Meet Albert – the media planner/buyer of the future

DEEP READS

• Is Giphy the next big one to watch?
• How Quartz  caters for its dedicated global audience
• Debranding? Thoughts on what it is and what it means for brands and digital content

Until recently Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios. Now Robyn is applying her creative talents towards building the personality of a different type of character- a virtual assistant animated by artificial intelligence, that interacts with sick patients and sends the data straight to a real doctor. As the creation of virtual assistants increases, Silicon Valley is being inundated with poets, comedians and fiction writers who are charged with engineering the personalities for a fast-growing crop of artificial intelligence tools. Share anything interesting you spot with #OMDFWD.

HEADLINES

• Several companies emerge as front-runners to buy Yahoo
• Amazon changes the model, adding standalone subscription options and taking aim at the competition
• Vine’s new Watch button takes the platform in a new direction
• Ticketmaster to start selling tickets on Facebook

 INSIGHTS

• A journey into the lives of ‘The Minecraft Generation’
• Early insights into the performance of Chatbots suggests they have a way to go, and to succeed they must take advantage of the messenger environment, rather than just ‘acting’ like bots
• US teens rate Snapchat as their number one social channel, edging ahead of Instagram

COOL

• Meet Facebook’s new slick 360 degree camera
• With this list of labels, it doesn’t get any cooler than connected clothes!
• Game of Thrones new season launches with a 360 degree interactive credit sequence

DEEP READS

• What the decline of personal sharing on Facebook means for brands
• How creatives are now being brought in to assist with the development of AI
• Interesting opinions from the NYT on the business of monetising publisher content

With the start of the year seeing the annual CES event bring many of the big tech providers together, we saw some less likely candidates take the main stage as our world continues to change. Share anything interesting you spot with #OMDFWD

HEADLINES

• Oculus Rift goes on pre-order for £499 in the UK & $599 in the US, shipping set for March 28^th, with the founder suggesting pre-orders are exceeding expectations
• Apple Music reportedly reaches 10 million paid subscribers in 6 months
• Instagram adds curated content for live events
• The founder of Vine has created a new social app which allows you to share doodles and GIFs, Peach
• Apple buys emotion-reading AI company Emotient

 INSIGHTS

• 10 hidden tricks to get the most out of Facebook Messenger
• 7 must know content marketing trends for 2016
• 14 social media experts tell us what to expect in 2016 after 2015 saw new platforms rise and established ones continue to develop and grow

 COOL

• Need some help sticking to your New Year healthy eating plan? Use this magical gadget to reveal your foods nutritional value or track the contents of your fridge with the latest announcement from Samsung
• After what is said to be the biggest weekend for holiday bookings, consumers will be pleased to hear you can now track how much the sun is effecting you
• Need help with parking, FordPass app helps you find parking spots, you don’t need to drive a Ford car to use the app, set to realise later in 2016

DEEP READS

• Learn all about what Google are gearing up for in 2016
• As media buying gets harder in 2016, marketers & agencies need to grasp tools & tech to keep up with media according to Accenture
• Round up of the best of CES 2016
• A good article exploring 3 key issues which VR technology faces