Tag: Twitter

OMD FWD – 23rd August 2019 ?

⚠️WARNING DATA BREACH⚠️There has been a lot of news surrounding the increased concerns behind tech platforms’ use of data. The recent Netflix documentary ‘The Great Hack’ is bringing this into the spotlight even more.

As a response to the increasing scrutiny, tech platforms have been making moves to put the power back into the hands of the users and creators. Facebook have finally allowed users to turn off data gathering from outside websites and apps. Meanwhile, YouTube changed their copyright enforcement policies around music, meaning creators no longer have to claim music rights for their videos.

Bad news for the music industry and data miners, but power to the people!

 

Disrupt to sell? Retailer Kohl’s connects with Instagram to help bring Insta-famous brands into its stores.

 

 

 

 

 

 

Find out why Vimeo is thriving as the anti-YouTube and what the CEO’s plans are for the future

 

 

 

 

 

 

How Google’s AI Lab have created a real hand tracking algorithm that could transform sign language forever.

 

 

 

 

 

 

Coming soon… Facebook’s new cinema ad format set to increase buzz around studio releases.

 

 

 

 

 

 

 

6,5,4,3,2,1… Twitter launches a viewable ad bid which only charges brands for videos viewed for at least six seconds.

 

 

 

 

 

 

Google host the second Stadia Connect live event at Gamescom showcasing exciting partner developments.

 

 

 

 

 

 

Can you co-exist with robots? Reports show that by 2022 more than 54% of employees will require upskilling or training in order to compete.

 

 

 

 

 

 

 

Not a snap decision! A Snapchat business report shows that 59% of users are more likely to consider multiple vehicles in their buyer journey.


OMD FWD – 15th August 2019 ?

In the new “Data Never Sleeps” report, it was revealed 694,444 hours of Netflix are watched every minute. But competition is heating up, as the ‘streaming wars’ get more intense.

This week, news broke that Disney+ is set to launch before the end of the year, Netflix has poached the Game of Thrones creators, and Apple TV’s upcoming show ‘The Morning Show’ is reported to be worth a whopping $240 million. Facebook also want a piece of the action, testing subscriptions on Facebook Watch.

With so many players entering the game, who will be dominating the streaming service market come 2020?

Mixing music with a twist…Bacardi ‘hacks’ YouTube to launch The Beat Machine.

 

 

 

 

 

 

Search and press play! Google now includes podcast episodes in search bar

 

 

 

 

The future of TV is going mobile: ‘vertical dramas’ are being created specifically for phone viewing.

 

 

 

 

 

Keep up with your favourite Twitter rant, as the platform tests a ‘subscribe to thread’ feature.

 

 

 

 

 

 

 

Hip-hop dancers paint Paris in a new light with Google’s ‘Dance View’ to celebrate Gare de Lyon’s 170th anniversary.

 

 

 

 

 

 

Have you cut the cord? Report shows streaming services have gained 13.3 million subscribers in the UK.

 

 

 

 

 

 

Going, going, gone! Verizon sells Tumblr to WordPress owner Automattic Inc. for $3 million.

 

 

 

 

 

 

The future of Snapchat is bright! ‘Spectacles 3’ is here, with a hefty price tag of $380.


OMD FWD- 8th August 2019?

From Netflix recommendations to the rise of voice assistants, AI is increasingly finding its way into our daily lives. Just yesterday, Nike announced that they are buying an AI startup to predict what consumers want. You can’t deny AI is everywhere.

How do we accept, understand and trust AI in our day to day lives? Look no further than our very own Retail Revolution research study, which this week was featured in Business Insider series How AI Is Changing Everything

 

The Tik Tok takeover continues! By partnering with Giphy, fans of both can now import stickers and create memes.

 

 

 

 

 

 

Are third party schedulers a thing of the past? Instagram rolls out their very own post creator studio.

 

 

 

 

 

 

Alexa, close your ears… Amazon are now giving users the option to opt out of human review of their voice recordings.

 

 

 

 

 

 

Social media marketers rejoice as Snapchat’s new tool makes it easier to create vertical video assets.

 

 

 

 

 

 

 

Pin, pin, pin. Shop, shop, shop! The number of retail products on Pinterest was up by 50% in Q2 of 2019.

 

 

 

 

This report of high-subscriber YouTube channels finds that children’s content received more views than other videos!

 

 

 

 

The 4 giants unite in their goal to simplify data migration between platforms, as Apple joins Google, Facebook and Twitter in The Data Transfer Project.

 

 

 

 

Introducing WhatsApp Pay! Messenger services plans to make sending money between their 400 million active users as easy as sending a voice note.


OMD FWD- 8th August 2019?

From Netflix recommendations to the rise of voice assistants, AI is increasingly finding its way into our daily lives. Just yesterday, Nike announced that they are buying an AI startup to predict what consumers want. You can’t deny AI is everywhere.

How do we accept, understand and trust AI in our day to day lives? Look no further than our very own Retail Revolution research study, which this week was featured in Business Insider series How AI Is Changing Everything

 

The Tik Tok takeover continues! By partnering with Giphy, fans of both can now import stickers and create memes.

 

 

 

 

 

 

Are third party schedulers a thing of the past? Instagram rolls out their very own post creator studio.

 

 

 

 

 

 

Alexa, close your ears… Amazon are now giving users the option to opt out of human review of their voice recordings.

 

 

 

 

 

 

Social media marketers rejoice as Snapchat’s new tool makes it easier to create vertical video assets.

 

 

 

 

 

 

 

Pin, pin, pin. Shop, shop, shop! The number of retail products on Pinterest was up by 50% in Q2 of 2019.

 

 

 

 

This report of high-subscriber YouTube channels finds that children’s content received more views than other videos!

 

 

 

 

The 4 giants unite in their goal to simplify data migration between platforms, as Apple joins Google, Facebook and Twitter in The Data Transfer Project.

 

 

 

 

Introducing WhatsApp Pay! Messenger services plans to make sending money between their 400 million active users as easy as sending a voice note.


OMD FWD w/c 3rd September

Hello and welcome to your weekly FWD.

The rise of influencer marketing is causing waves as more and more fantasy-like posts surface which have generated comments calling Instagram ‘a ridiculous lie factory made to make us all feel inadequate’. The public are becoming attuned to paid posts, unrealistic images and the ‘highlight reel’ that is often the only visible representation of one’s life. In line with this, UK broadcasters are urging the government to create a social media watchdog to strengthen oversight of social media companies. The response? Yes, we know.

In the tech space, excitement is building over Apple’s impending product announcement on the 12th of September in Cupertino. The rumour mill is churning out speculation on whether the home button is being superseded with OLED screens, and if the iWatch will at last, be round.

HEADLINES

INSIGHTS

COOL

DEEP READS

Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD


OMD FWD w/c 13th August

Hello and welcome to your weekly FWD.

The era of handheld entertainment, communication, connection and everything in-between continues to grow. Whilst devices are pushing out traditional paper-based methods (the last physical Yellow Pages was delivered in London last week) the app industry is going from strength to strength. Fornite has just launched on Android for Samsung phones, whilst Facebook is building its own AR games to use over Messenger video chat.

As more and more attention turns to fake news and what falls between the lines of free speech and defamation, this week Twitter grapples with defining ‘dehumanising speech’ and what this means for the deletion of such tweets and accounts. InfoWars weighs in on the debate with more than a dozen of their tweets being red-flagged for violating Twitter’s rules. 280 characters can hold more than we thought – short but rarely sweet.

HEADLINES

INSIGHTS

COOL

DEEP READS

Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD


OMD FWD w/c 9th April

Hello and welcome to your weekly FWD. Following the Cambridge Analytica fiasco, this week saw social media giants such as Facebook, Instagram and Twitter reviewing their privacy standards with Facebook releasing a new and efficient way of removing connected apps from user’s accounts. For those of you who ever regret sending a Facebook message you will be pleased to know that Messenger is following in the footsteps of WhatsApp and will add an ‘unsend’ feature. OMD EMEA’s Head of Social Charles-Henry Ruyant comments on how brands should approach Facebook’s 2018 changes.

As mentioned last week, Spotify went public and this week made the headlines with a bullish initial valuation from the Spotify IPO, with some positive news for the tech company despite the challenging climate for tech companies.

HEADLINES

INSIGHTS

COOL

DEEP READS

As always, please share anything you find interesting using #OMDFWD


OMD FWD w/c 5th March

Hello and welcome to your weekly FWD. This week, you can find what you may have missed from Mobile World Congress 2018, including a plan to launch 4G on the moon and the promise of a faster future with 5G. Believe it or not though, MWC is about more than just phones – check out these five emerging technologies from the conference!

In celebration of the Oscars on Sunday, Twitter shared the Best Picture nominees told through the emojis that are most used in tweets about them. During the ceremony, Twitter also launched their #HereWeAre campaign vowing to do more for women.

Next up is SXSW! Stay tuned for more updates on the OMD Worldwide and EMEA social channels…

HEADLINES

INSIGHTS

COOL

DEEP READS

Please share anything you find interesting using #OMDFWD!


OMD FWD w/c 29th January

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

INSIGHTS

COOL

DEEP READS

  • Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
  • A look at how Amazon could one day threaten the likes of Facebook and Google
  • Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

Please share anything of interest using #OMDFWD


OMD FWD w/c 29th January

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

INSIGHTS

COOL

DEEP READS

  • Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
  • A look at how Amazon could one day threaten the likes of Facebook and Google
  • Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

Please share anything of interest using #OMDFWD


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