Tag: Trump

Hello and welcome to another weekly dose of OMD FWD, where most of our highlights come from the USA. As Trump continues to rock the world with his Muslin ban, tech giants including Google Microsoft and Facebook stand up for their existing employees and future talent. Meanwhile, Dove UK launch their #AlternativeFactsCampaign.

The Superbowl has also dominated recent headlines with Lady Gaga using 300 Intel-powered drones during halftime. With so much hype and exposure, it’s no wonder brands want to get a slice of the action, despite the $5M price tag! Don’t miss the best and worst from Superbowl TV ads in 2017.

HEADLINES

• Tech giants including Google, Microsoft and Facebook rally against Trump’s Muslim ban amidst fears for existing employees as well as the future of progressive thinking in the USA
• Instagram launches Snapchat-esque ‘disappearing’ photo and video functionality
• Dove UK brilliantly trolls the Trump administration’s attitude towards suspect information with their #AlternativeFacts campaign

 INSIGHTS

• Superbowl TV ads cost $5m for a 30-second spot.  Here’s why they’re worth every penny due to online searches
• Here are the numbers to show that VR is no mere passing fad
• 53% of digital marketing managers think that cookie-based advertising campaigns will die out by 2018, according to a new piece of research from Viant

COOL

• Lady Gaga used 300 Intel-powered drones flying in formation as part of her Superbowl halftime show
• Wireless phone charging? Simple. What about entire towns being powered wirelessly?
• Brands go all out on their Superbowl TV ads (and spend $5m!).  Here’s the best and worst from 2017

 DEEP READS

• How ‘participation brands’ are leading the way in audience-led content and experiences, and winning over consumers in the process
• Everyone is talking about data visualisation, but should we really focus on ‘data humanisation’?
• Seven predictions from the IAB about programmatic native in 2017

As ever, please tag and share anything you spot with #OMDFWD.

In October, Twitter announced it was shutting down Vine, its app that lets users create and share 6-second looping videos. However, the company has now announced it won’t actually pull the Vine app from the app store but instead transition it to a new, low maintenance app called Vine Camera. The videos recorded using the new app can be saved to your camera roll or posted directly to Twitter, following a similar strategy to Facebook-owned Instagram. Whilst it is fairly common for under-performing products to simply get closed down entirely Twitter have kept Vine partially online. It will be interesting to see if Vine Camera takes off in the New Year. But before we say goodbye to 2016, Google take us through a trends overview for 2016, from Pokémon to Donald Trump, and TrendWatching tell us what trends to look out for in 2017.

HEADLINES

• Facebook are to trial users blocking certain ad content types from their newsfeed
• Ikea have renamed their products based on Google ‘problem’ searches (handily, the products also solve them)
• AirBnb are looking to expand into offering flights on their platform

INSIGHTS

• How Pokémon is more popular than Trump – Google showcase their trends overview for 2016
• There is future in sharing. Twitter test new designs to ‘share’ on the platform, moving away from the current retweet option
• Is Vine back from the brink? The app is to relaunch as ‘Vine Camera’ in January, without community support

COOL

• One big positive in 2016 – here is a novel way for technology to deliver a pint quicker than the average bar
• Unwanted Christmas gift? Burger King will trade it for a Whopper
• It won’t be lonely this Christmas (but it may be unsettling), with a very friendly AI from Gatebox

DEEP READS

• How tweeting when you are ill is helping to map out the spread of germs
• Introducing Waymo – how a self-driving Google project is now its own Alphabet entity
• Trendwatching have identified their top trends for 2017

… AND THE OMD FWD TOP 3 FOR 2016

• The Deloitte Mobile Report – There’s no place like Phone
• How Facebook announced its live video format would sit at the top of the Newsfeed
• KitKat, who have lost their EU trademark on the four-finger shape just before Christmas, gave students a break from revision by launching fetching holograms of a popular boy band

See you in 2017! Please share anything you spot interesting over the seasonal period with #OMDFWD