Tag: Trendwatching

In October, Twitter announced it was shutting down Vine, its app that lets users create and share 6-second looping videos. However, the company has now announced it won’t actually pull the Vine app from the app store but instead transition it to a new, low maintenance app called Vine Camera. The videos recorded using the new app can be saved to your camera roll or posted directly to Twitter, following a similar strategy to Facebook-owned Instagram. Whilst it is fairly common for under-performing products to simply get closed down entirely Twitter have kept Vine partially online. It will be interesting to see if Vine Camera takes off in the New Year. But before we say goodbye to 2016, Google take us through a trends overview for 2016, from Pokémon to Donald Trump, and TrendWatching tell us what trends to look out for in 2017.

HEADLINES

• Facebook are to trial users blocking certain ad content types from their newsfeed
• Ikea have renamed their products based on Google ‘problem’ searches (handily, the products also solve them)
• AirBnb are looking to expand into offering flights on their platform

INSIGHTS

• How Pokémon is more popular than Trump – Google showcase their trends overview for 2016
• There is future in sharing. Twitter test new designs to ‘share’ on the platform, moving away from the current retweet option
• Is Vine back from the brink? The app is to relaunch as ‘Vine Camera’ in January, without community support

COOL

• One big positive in 2016 – here is a novel way for technology to deliver a pint quicker than the average bar
• Unwanted Christmas gift? Burger King will trade it for a Whopper
• It won’t be lonely this Christmas (but it may be unsettling), with a very friendly AI from Gatebox

DEEP READS

• How tweeting when you are ill is helping to map out the spread of germs
• Introducing Waymo – how a self-driving Google project is now its own Alphabet entity
• Trendwatching have identified their top trends for 2017

… AND THE OMD FWD TOP 3 FOR 2016

• The Deloitte Mobile Report – There’s no place like Phone
• How Facebook announced its live video format would sit at the top of the Newsfeed
• KitKat, who have lost their EU trademark on the four-finger shape just before Christmas, gave students a break from revision by launching fetching holograms of a popular boy band

See you in 2017! Please share anything you spot interesting over the seasonal period with #OMDFWD

As the East Coast thaws from the worst blizzards on record, we warm up with 3D knitwear, a virtual walk around the Guggenheim and the buzz around VPAs.

As ever, share anything interesting you spot with #OMDFWD

HEADLINES

• Facebook are set to launch 3D touch functionality to its Timeline, taking advantage of the iPhone 6 & 6s ‘peek and pop’ offering.
• Google dominates the financial news for many reasons this week including a $1 billion pay out to Apple.
• Twitter follows YouTube’s ad format success by introducing a 30” skippable pre roll.

 INSIGHTS

• Twitter UK’s view of the most engaging campaigns on their platform in 2016.  Great to see a raft of our group clients in there.
• How the internet has changed how we deal with grief.
• Cost may be a barrier to mass adoption of the Internet of Things.

COOL

• Hot on the heels from last weeks personalised shoes, you can now 3D print your own.
• Jaguar pushes the boundaries of VR with a high octane, brilliant ‘actual reality’ experience.
• Become a desktop DJ with in browser sampling app Sampulator.

• Take a break from the snow with a cultural  stroll around  New York’s  Guggenheim Museum in the latest Streetview release from Google Cultural Institute.

DEEP READS

• Is automated nostalgia an unwelcome addition? Facebook Memories can unearth the good and the bad of the past.
• We can never get enough trends.  Here is Trendwatching’s take on what to watch out for in 2016.
• Is this the year of the VPA?