Tag: Tim Cook

This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.

HEADLINES

• Google announces plans for ad blocking within Chrome to promote a better user experience, despite being a company that makes its revenue from advertising
• Twitter ups the ante on competitors with new brand safety and viewability partnerships
• Apple CEO Tim Cook personally threatened to boot Uber out of the App Store

 INSIGHTS

• One in five UK firms were attacked by hackers, a new report reveals
• UK internet ad spend passes the £10bn mark in 2016, as reported in the new IAB report
• Children are reportedly less happy the more time they spend on social media

 COOL

• The Sony Xperia Touch turns any flat surface into a touchscreen
• Bots are not just about customer service, Marvel has shown that they can even sell you a Spiderman comic book
• Disney files patent for ‘humanoid’ robot

 DEEP READS

• At their annual F8 conference, Facebook demonstrated how they could put an ad in your morning coffee.  And everywhere else.
• More of a deep listen: did Burger King cross the line by airing a TV ad that spoke directly and without permission to users’ Google Home systems?
• Think that slow web page loading times are annoying? Wait until you tell your clients how much it’s costing their brand

As ever, please tag and share anything you spot with #OMDFWD.

This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.

HEADLINES

• Google announces plans for ad blocking within Chrome to promote a better user experience, despite being a company that makes its revenue from advertising
• Twitter ups the ante on competitors with new brand safety and viewability partnerships
• Apple CEO Tim Cook personally threatened to boot Uber out of the App Store

 INSIGHTS

• One in five UK firms were attacked by hackers, a new report reveals
• UK internet ad spend passes the £10bn mark in 2016, as reported in the new IAB report
• Children are reportedly less happy the more time they spend on social media

 COOL

• The Sony Xperia Touch turns any flat surface into a touchscreen
• Bots are not just about customer service, Marvel has shown that they can even sell you a Spiderman comic book
• Disney files patent for ‘humanoid’ robot

 DEEP READS

• At their annual F8 conference, Facebook demonstrated how they could put an ad in your morning coffee.  And everywhere else.
• More of a deep listen: did Burger King cross the line by airing a TV ad that spoke directly and without permission to users’ Google Home systems?
• Think that slow web page loading times are annoying? Wait until you tell your clients how much it’s costing their brand

As ever, please tag and share anything you spot with #OMDFWD.

With the continued popularity and hype around Pokemon Go, the spotlight on Augmented Reality is bright with attention on Artificial Intelligence and Virtual Reality also increasing. The future of these technologies is still uncertain but hints of what is to come can be seen in recent industry headlines. Whilst the battle for which technology platform becomes the norm continues, the BBC has launched BBC Sport360 and NBC has an called NBC Sports, both of which will put you at the the heart of the Rio Olympics through VR capabilities. Sports fans are able to experience the closing ceremony, athletics, boxing and many more activities through 360-degree storytelling. Not all of us will have this technology lying around the house, but Facebook mentioned in April that more than 1 million people had used their VR Gear (a Facebook Samsung collaboration) for an array of experiences – from sports and movies to video games. Even more exciting is what type of product and user experiences VR will unlock for brands as the spotlight on this technology increases. Share anything you spot that is interesting with #OMDFWD

HEADLINES

• Facebook is testing streaming videos – including Live – to TVs via Apple TV and Chromecast, including the option to minimise the video and carry on with other phone activities.
• Snapchat is rumoured to be developing scannable ads – think Blippar but with over 150 million daily active users.
• Both the BBC and NBC are broadcasting selected Olympic events – some live – in 360 and VR, including for the Samsung Gear.

INSIGHTS

• Kik users have sent branded chatbots over 2 billion messages.
• How teens are using Snapchat.
• What Sky has learned from VR so far.

COOL

• MIT Media Lab develop temporary tattoos that act as an ‘on skin’ interface.
• J Crew uses Instagram Stories to tease its new sunglasses range.
• Vroom turns the HTC Vive into a Virtual Showroom for cars.

DEEP READS

• An interview with Tim Cook, in which he talks about the importance of AR for Apple.
• A Q&A with Facebook’s Director of AI Research, Yann LeCun.
• ‘The Apple Watch is the most anxiety inducing device I’ve ever owned.’