Tag: Tim Cook

OMD FWD w/c April 24th

This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.

HEADLINES

 INSIGHTS

 COOL

 DEEP READS

As ever, please tag and share anything you spot with #OMDFWD.


OMD FWD w/c April 24th

This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.

HEADLINES

 INSIGHTS

 COOL

 DEEP READS

As ever, please tag and share anything you spot with #OMDFWD.


OMD FWD w/c Aug 15th

With the continued popularity and hype around Pokemon Go, the spotlight on Augmented Reality is bright with attention on Artificial Intelligence and Virtual Reality also increasing. The future of these technologies is still uncertain but hints of what is to come can be seen in recent industry headlines. Whilst the battle for which technology platform becomes the norm continues, the BBC has launched BBC Sport360 and NBC has an called NBC Sports, both of which will put you at the the heart of the Rio Olympics through VR capabilities. Sports fans are able to experience the closing ceremony, athletics, boxing and many more activities through 360-degree storytelling. Not all of us will have this technology lying around the house, but Facebook mentioned in April that more than 1 million people had used their VR Gear (a Facebook Samsung collaboration) for an array of experiences – from sports and movies to video games. Even more exciting is what type of product and user experiences VR will unlock for brands as the spotlight on this technology increases. Share anything you spot that is interesting with #OMDFWD

HEADLINES

INSIGHTS

COOL

DEEP READS


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