Tag: The Guardian

OMD FWD w/c 8th January

Hello and welcome to the first FWD of 2018!

As we say goodbye to 2017, we look at who ended the year on a high:

  • AirBnB was the hottest ticket in town as 3 million people partied the night away in AirBnBs on New Year’s Eve (compared to just 1,400 eight years ago).
  • WhatsApp set a new messaging record with 75 billion messages sent globally using the service on New Year’s Eve.
  • Spotify started the new year with 70 million paying subscribers, as it files to become a public company.

However, it is also time to look forward to the year ahead as we hear predictions from experts from the ecommerce world, The BBC and The Guardian on what will be the biggest tech and media trends in 2018…

HEADLINES

  • Spotify gains 10 million new paid members every 6 months and files to go public on the New York Stock Exchange
  • On New Year Eve, three million people partied the night away in Airbnbs, compared to just 1,400 eight years ago and many of them were WhatsApping – a massive 75 billion messages globally were sent using the service
  • Instagram is letting a select few users post directly to WhatsApp

INSIGHTS

COOL

DEEP READS

Please share anything of interest using #OMDFWD


OMD FWD w/c 30th October

Hello and welcome to our Halloween 🎃 issue of FWD! This week, iPhone X pre-orders are off the charts, and Facebook Workplace, an ad-free platform version of Facebook for the office, is set to crush Slack. Facebook also launches a screen-sharing feature into Live videos, opening possibilities in the gaming space, and denies eavesdropping on users’ conversations to target advertisements.

Into Stranger Things, Snapchat’s 3D World Lenses lets users access the experience by physically walking into an AR portal door and eBay launches computer vision search tools to find items using photos. If you follow the latest mobile apps, you will know HQ, a viral trivia sensation, that looks like the future of mobile gaming and live TV. Lastly, Amex and Acxiom create a prediction engine based on purchase data that can successfuly predict fraud.

Is it Man? Machine? Or Monster? Get spooked 👻 with these terrifying horror stories generated by an AI.

HEADLINES

 INSIGHTS

COOL

DEEP READS

If you see anything of FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c Aug 8th

Just in time for this summer’s Olympics in Rio, Facebook has launched its very own Snapchat-style camera. It comes at a time where, despite strong business success, Zuckerberg’s social platform has recently seen a 21% decline in the amount of posts shared per user and a rise in competition from rival Snapchat. According to the company, “people are increasingly sharing via videos and photos”, so this measure has been taken with the aim of boosting the number of posts uploaded daily. So now, when someone wants to share what’s on their mind, they will now be given the option of an open camera. After all, video is definitely on the rise. Please do share anything interesting you spot on Twitter with #OMDFWD

HEADLINES

INSIGHTS

COOL

DEEP READS

 

 


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