OMD FWD w/c July 25th
Pokémon Go continues to top headlines as it expands into Japan and launches the game’s first sponsorship deal. In partnership with Pokémon, McDonald’s has turned 3,000 of their fast food branches into Pokémon Go “gyms”. With further deals in the U.S and Europe expected, it is likely that McDonald’s partnership with Pokémon could be an incredibly lucrative way to drive customers to the chain. In other news from APAC, Uber has announced they have reached their two billionth customer, just sixth months after hitting their first billion. CEO Travis Kalanick has said that 147 Uber rides started at exactly the same second in 16 countries to tie for the record-breaking billionth trip. The largest portion of those rides – 54 – happening in China, an indication of Uber’s growth in this country. With such tremendous growth and innovation being seen from both Pokémon and Uber we look forward to seeing what the next six months holds for these brands. As ever, please share anything you spot with #OMDFWD
HEADLINES
- Verizon buying Yahoo’s core assets for $4.83bn
- Pokémon Go launches first official brand partnership with McDonald’s in Japan
- Unilever buys 4-year-old e-commerce and subscription business, Dollar Shave Club for $1bn
INSIGHTS
- 5 things to know about AR and VR
- How the world’s biggest eSports promoter uses Facebook Live
- Uber’s growth is still rapidly accelerating
COOL
- Three ways Pokémon Go is doing a lot of good
- Birchbox testing Snapchat for customer service
- Macy’s piloting in-store Artificial Intelligence to help with your shopping
DEEP READS
- 11 video game trends that will change the future of industry
- How VR will be used to drive empathy
- How Dollar Shave Club built a $1bn e-commerce and Subscription brand in 4 yrs
and finally…last one to check-in gets the middle seat