Tag: Superbowl

Hello and welcome to another weekly dose of OMD FWD, where most of our highlights come from the USA. As Trump continues to rock the world with his Muslin ban, tech giants including Google Microsoft and Facebook stand up for their existing employees and future talent. Meanwhile, Dove UK launch their #AlternativeFactsCampaign.

The Superbowl has also dominated recent headlines with Lady Gaga using 300 Intel-powered drones during halftime. With so much hype and exposure, it’s no wonder brands want to get a slice of the action, despite the $5M price tag! Don’t miss the best and worst from Superbowl TV ads in 2017.

HEADLINES

• Tech giants including Google, Microsoft and Facebook rally against Trump’s Muslim ban amidst fears for existing employees as well as the future of progressive thinking in the USA
• Instagram launches Snapchat-esque ‘disappearing’ photo and video functionality
• Dove UK brilliantly trolls the Trump administration’s attitude towards suspect information with their #AlternativeFacts campaign

 INSIGHTS

• Superbowl TV ads cost $5m for a 30-second spot.  Here’s why they’re worth every penny due to online searches
• Here are the numbers to show that VR is no mere passing fad
• 53% of digital marketing managers think that cookie-based advertising campaigns will die out by 2018, according to a new piece of research from Viant

COOL

• Lady Gaga used 300 Intel-powered drones flying in formation as part of her Superbowl halftime show
• Wireless phone charging? Simple. What about entire towns being powered wirelessly?
• Brands go all out on their Superbowl TV ads (and spend $5m!).  Here’s the best and worst from 2017

 DEEP READS

• How ‘participation brands’ are leading the way in audience-led content and experiences, and winning over consumers in the process
• Everyone is talking about data visualisation, but should we really focus on ‘data humanisation’?
• Seven predictions from the IAB about programmatic native in 2017

As ever, please tag and share anything you spot with #OMDFWD.

This week in OMD FWD. The Super Bowl is all about the anticipation as advertisers can’t wait to tell their client’s big game story. We even had teasers of teasers this year. But for the Super Bowl’s 50th Anniversary what scored, and what just wasn’t worth the $5million price tag for a 30-second spot? Scroll down to find out more about the best and worst of the ad extravaganza. We’re pleased to say OMD clients’ Heinz, Pepsi and Doritos pulled it out the bag! Read, learn and share away….!!

HEADLINES

• Instagram opens up minute long ads as the trend to longer form video in social continues
• Twitter was in the news for testing a button that serves up gifs and also moving to deny a move to an algorithm based timeline  
• Snapchat revs up the monetisation engine and launches it’s first app install ads

INSIGHTS

• Forget 6 degrees of separation, Facebook thinks there are only 3.57 
• Desktop advertising  spend shifts toward mobile
• Fresh thinking on the ‘war room’ approach to real-time marketing

COOL

• Get your fix of the best and worst Superbowl ads, and find out what a #puppymonkeybaby looks like 
• Barbie learns ‘Blue Steel’ in this Instagram campaign for Zoolander 2 
• Google in talks to test driverless cars in London

DEEP READS

• 6 web design trends that are here to stay
• Why brands should be recruiting for a Chief Hacking Officer
• Stay at the cutting edge with 50 apps that are reinventing mobile gaming