Tag: Superbowl

OMD FWD w/c Feb 6th

Hello and welcome to another weekly dose of OMD FWD, where most of our highlights come from the USA. As Trump continues to rock the world with his Muslin ban, tech giants including Google Microsoft and Facebook stand up for their existing employees and future talent. Meanwhile, Dove UK launch their #AlternativeFactsCampaign.

The Superbowl has also dominated recent headlines with Lady Gaga using 300 Intel-powered drones during halftime. With so much hype and exposure, it’s no wonder brands want to get a slice of the action, despite the $5M price tag! Don’t miss the best and worst from Superbowl TV ads in 2017.

HEADLINES

  • Tech giants including Google, Microsoft and Facebook rally against Trump’s Muslim ban amidst fears for existing employees as well as the future of progressive thinking in the USA
  • Instagram launches Snapchat-esque ‘disappearing’ photo and video functionality
  • Dove UK brilliantly trolls the Trump administration’s attitude towards suspect information with their #AlternativeFacts campaign

 INSIGHTS

COOL

 DEEP READS

As ever, please tag and share anything you spot with #OMDFWD.


OMD FWD w/c February 8th

This week in OMD FWD. The Super Bowl is all about the anticipation as advertisers can’t wait to tell their client’s big game story. We even had teasers of teasers this year. But for the Super Bowl’s 50th Anniversary what scored, and what just wasn’t worth the $5million price tag for a 30-second spot? Scroll down to find out more about the best and worst of the ad extravaganza. We’re pleased to say OMD clients’ Heinz, Pepsi and Doritos pulled it out the bag! Read, learn and share away….!!

HEADLINES

INSIGHTS

COOL

DEEP READS


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