OMD FWD w/c Feb 6th
Hello and welcome to another weekly dose of OMD FWD, where most of our highlights come from the USA. As Trump continues to rock the world with his Muslin ban, tech giants including Google Microsoft and Facebook stand up for their existing employees and future talent. Meanwhile, Dove UK launch their #AlternativeFactsCampaign.
The Superbowl has also dominated recent headlines with Lady Gaga using 300 Intel-powered drones during halftime. With so much hype and exposure, it’s no wonder brands want to get a slice of the action, despite the $5M price tag! Don’t miss the best and worst from Superbowl TV ads in 2017.
- Tech giants including Google, Microsoft and Facebook rally against Trump’s Muslim ban amidst fears for existing employees as well as the future of progressive thinking in the USA
- Instagram launches Snapchat-esque ‘disappearing’ photo and video functionality
- Dove UK brilliantly trolls the Trump administration’s attitude towards suspect information with their #AlternativeFacts campaign
- Superbowl TV ads cost $5m for a 30-second spot. Here’s why they’re worth every penny due to online searches
- Here are the numbers to show that VR is no mere passing fad
- 53% of digital marketing managers think that cookie-based advertising campaigns will die out by 2018, according to a new piece of research from Viant
- Lady Gaga used 300 Intel-powered drones flying in formation as part of her Superbowl halftime show
- Wireless phone charging? Simple. What about entire towns being powered wirelessly?
- Brands go all out on their Superbowl TV ads (and spend $5m!). Here’s the best and worst from 2017
- How ‘participation brands’ are leading the way in audience-led content and experiences, and winning over consumers in the process
- Everyone is talking about data visualisation, but should we really focus on ‘data humanisation’?
- Seven predictions from the IAB about programmatic native in 2017
As ever, please tag and share anything you spot with #OMDFWD.