OMD FWD w/c 30th April
Hello and welcome to your weekly FWD.
As we enter May with the British April showers still in the air, we wake up unsure whether to pack our umbrella or our sunglasses and Summer seems like a distant dream. Talking of dreams, MIT Researchers have developed a system for controlling dreams. Little did they know, this was achieved almost a century ago in Mary Arnold-Foster’s Studies in Dreams.
How many of you have had multiple likes, bizarre comments and follow requests from unfamiliar Instagram accounts? Well the answer is more of us are turning our Instagram accounts into bots, for money (of course).
HEADLINES
- MIT Researchers have developed a ‘System for Dream Control’ apparently unaware the feat had been achieved almost a century ago. You can read Mary Arnold-Foster’s Studies in Dreams here.
- Real people are turning their accounts into bots on Instagram, for money (of course).
- Google introduced Data Retention controls in Google Analytics to give you the ability to set the amount of time before user-level and event-level data is deleted.
INSIGHTS
- The first mistake in crafting survey experiments.
- Moving chairs in Starbucks: Observational studies find rice-wheat cultural differences in daily life in China
- How the VR/AR in Ready Player One compares to the reality of virtual reality.
COOL
- Monitor your website’s data layer with slack.
- Here’s a search engine that answers your questions with quotes from books.
- How to build a deep learning image dataset (and create a pokedex) on your iPhone.
DEEP READS
- All maps are wrong. Some are useful. On being lost and finding a way to better business strategy.
- An in-depth look at China’s new “social credit score”
- An Introduction to Sociotechnical Architecture Patterns and how they can help us in our strategic and day-to-day endeavours.
As always, please share anything you find interesting using #OMDFWD