OMD FWD w/c 4th December
Hello and welcome to your weekly FWD! This week, Spotify CMO Seth Farbman has revealed why its data-driven outdoor ads “2018 Goals” work so well. Our personal favourite:
Avoid the “medical professionals” who added these songs to operating room playlists:
– Stressed Out
– Can’t Feel My Face
– Stairway to Heaven
– Say You Won’t Let Go
But Spotify are not the only ones that are revolutionising OOH…Volvo has built a lightening-powered billboard! Spotify listeners, you can also find out how many minutes of music you’ve listened to this year here. #2017Wrapped
HEADLINES
- 1st social platform alteration – Snapchat are separating the media from the social
- 2nd social platform change – a sharing button and story archiving function come to Instagram
- NEW social platform – Facebook launches Messenger for Kids (with all contacts vetted by parents)
INSIGHTS
- Data visualisation into how ideological networks create the political bubble we digitally live in
- A deeper insight into Spotify’s latest inspired use of data in marketing
- When was Android an independent? A timeline of all the company buyouts that Google/Alphabet have made
COOL
- Volkswagen turns on OOH ad by using real lightning and a mythical superhero
- The hungry algorithm for Snickers has gone global
- Here they go again? OK GO release another music video and it is quite good
DEEP READS
- Facebook’s subtle shift in distinction from Audience API to Audience Tool – why it’s positive for us, why they’re removing the ability to exclusion target by ethnicity
- The pro’s and con’s to facial recognition
- This is ace – what the internet knows about you. Try it for yourself
If you see anything interesting in the next week, please share using #OMDFWD