Tag: smartphone

Already spend a lot of time on Facebook? With the launch of Workplace by Facebook, this could potentially increase. As some people spend time on Facebook to distract themselves from work, what about using the social platform for work? With competitive pricing, Facebook is on a mission to prove this is a place for business and not just sharing comedic memes. “If you can use Facebook, you can use Facebook Workplace” says Ryan Holmes, CEO of Hootsuite. The advantage of this to Facebook is that their customers will need zero to little welcome training as they will already be familiar with most of the user interface and functionalities. The same cannot be said for other collaboration tools and systems. As social media platforms and pricing models evolve, we’ll have to wait and see how users respond to these recent developments in the workplace and what the impact will be for marketers.

HEADLINES

• Amazon launches Amazon Music, here’s the need to know information on the service
• Pinterest passes 150 million users and offers advances in targeting
• Salesforce rules out Twitter bid causing shares to drop. Where now for the social platform?
• Facebook launches Workplace and has launched an update that means can now stream Facebook Live directly to Apple TV and Chromecast

 INSIGHTS

• Ad spend on mobile display overtakes desktop according to latest figures from the IAB
• Apple News is responsible for a surge in traffic to news sites
• Dispelling myths about the age of Snapchatters – 77% of UK users are over the age of 18

COOL

• Facebook’s view on what ‘social AR’ will look like
• Periscope launches a tool to let you stream from any device, making content more polished
• London-based duo’s app lets people give away leftover meals and ingredients

DEEP READS

•  VR started with gaming— but it will take over every other industry
• Unbundling the smartphone, a few thoughts on connected devices from Benedict Evans
• The strategy behind the Buzzfeed shop

Share anything you see through the week with the hashtag #OMDFWD

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

• Twitter set to drop their Buy button, 8 months after its launch
• Google is now the largest media owner in the world, controlling 12% of all global media spend
• Spotify is allowing brands to sponsor the most popular playlists
• Google turns to Google Maps as its latest source of ad revenue

Insights

• Find out how the recent Instagram changes affect your marketing
• Publishers’ Facebook videos are shared 7 times more than links
• Why changing your app’s logo can make an impact on engagement

Cool

• This is how you Snapchat while climbing Mount Everest
• Get your household Robot for the price of a new Smartphone
• How Intel provide 360 replays for the NBA

Deep reads

• What does the future hold for wearable tech?
• Microsoft and Facebook want to create a new transatlantic internet cable
• Apple’s route to Virtual Reality

And finally, Chewbacca replies to Chewbacca Mom

Google and Levi’s have launched a new denim jacket with built-in smart fabric sensors that allow cyclists to control their music, answer a phone call or respond to a message. It is unique among clothing in that it’s going into developer beta testing this fall and unusual among consumer electronics in that it can go in the wash. The Levi’s Commuter jacket, due for consumer release next spring, will work with Google apps like maps and messaging, as well as third-party programs like Spotify and Strava. But with the average age of a child getting a smartphone now 10.3 years, should we be encouraging future cyclists to stay connected whilst peddling, rather than focussing on safety? As always, please share anything you find interesting at #OMDFWD

HEADLINES

• Learn about Google’s new voice activated home assistant ‘Google Home’, Daydream (the next evolution in their VR offering) and Instant Apps (their latest attempt to turn apps into the web) and much more.  Loads of interesting announcements from Google at Google I/O
• Facebook expands Audience Network to Video and Desktop
• You’re going to be able to buy a new Nokia phone again

 INSIGHTS

• Facebook users don’t watch video with the sound on
• The average age of a child getting their first smartphone is now 10.3 yrs old. Interesting Kids & Tech stats here
• How outdoor ads drive brand engagement on mobile

COOL

• Buy your cinema tickets on Snapchat
• The NHS using Augmented Reality Billboards to drive blood donations
• Google and Levi’s are teaming up to launch a smart jacket for cyclists

DEEP READS

• How technology hijacks People’s Minds
• How’s the sharing economy doing? View the latest stats here
• The latest round of the music industry battle with YouTube

And finally…what happened when somebody made a fake Drake Chatbot…

With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al, the landscape is changing beyond all recognition. And this represents a huge opportunity for brands and agencies to reinvent the future, to drive greater innovation around fostering more meaningful customer engagement, experiences and relationships. Please do share anything interesting you spot on Twitter with #OMDFWD

HEADLINES

• Facebook alter their algorithm to give preference to dwell times over clicks – is this the end of click baiting?
• Apple demands that all new Apple watch apps be native
• Google has launched a new start-up incubator called Area 120 for their employees
• Snapchat includes competition winners in special Tribeca Discover channel

INSIGHTS

• There has been a rapid rise of users who use mobile only to go online, and 70% of over 55s using social media daily. These and other nuggets from the UK OFCOM media use report
• 8 ways tech early adopters use Twitter
• An interesting read on Facebook’s different ventures – are they on a path to world domination?

COOL

• STRATA is a multisensory ‘book’ for the digital age (view on mobile)
• Persol is creating a graphic novel in real-time in Instagram
• Find your ‘Game of Thrones’ kindred spirit based on your Spotify music tastes

DEEP READS

• Digital Darwinism has created a market of digital narcissists
• A look at the history and the future of VR
• Have we reached ‘peak smartphone’?