Tag: Robot

Hello and welcome to your weekly FWD. 

This week you can drop it like it’s… a bitcoin, as the likes of Snoop Dogg gather for Blockchain Week to discuss crypto and the future of digital payments. Facebook’s jumping on the bandwagon with their own cryptocurrency,where you’ll be one click away from buying that celeb-status product straight from an ad that you really don’t need. Just don’t Google it – the Silicon Valley giant isn’t totally on board.

As you start to hit your ‘new’ button on Outlook, do so with the optimism that soon enough programs like Gmail could write your emails for you using AI to ‘smart compose’ messages. Let’s just hope auto-correct is on the ball with this one.  

HEADLINES

• All the news from Google’s 2018 I/O Keynote
• Instagram is set to add in call to action buttons for booking appointments, tickets and DMs alongside and Emoji Slider and Music Stickers
• Twitter looks to take on Telegram and others with DMs with end to end encryption
• Facebook has announced a restructure and could be launching their own cryptocurrency

INSIGHTS

• An inside look at the world of Esports
• A Harvard Business Review study has been studying the effect ad transparency and knowledge of targeting has on effectiveness. For those with an academic oeuvre and a lot of spare time the full study is here.
• The top 100 most shared brands in images on Instagram and Twitter

COOL

• Snapchat dating show Phone Swap makes move from small screen to TV
• #LetMeTalk, a celebrity led campaign uses silence on social to highlight the help with mental health
• The first ‘human free’ robot bank launches in Shanghai

DEEP READS

• What do AI and Blockchain mean for the rule of law

How brands are turning to virtual influencers but they must still to take safety seriously and protect themselves from rights challenges

As always, please share anything you find interesting using #OMDFWD

This week’s OMD FWD looks even further into the future as we explore the exciting prospect of self-driving Uber cars, the growing opportunities for brands as smart home devices integrate into our lives and the pros and cons of some over-zealous ‘BS Detector’ plug-ins protecting us from the scourge of fake news. Do not fear, we haven’t looked past Christmas and have thrown in a few of the best Christmas ads so far. From Manning Gottlieb’s activation of John Lewis’ #BusterTheBoxer and Waitrose’s #HomeFor Christmas to Burberry, Macy’s and Tiffany’s, we are sure they will get you into the festive spirit.

HEADLINES

• Sky has launched its new mobile network “to shake up the mobile market”
• Google launches App Maker to make it easy for anybody to quickly develop basic apps
• The Sun teams up with the NSPCC to launch campaign to #BlockTheBullying

 INSIGHTS

• With over 6.3m voice assistants shipped in 2016, brands are creating are creating ‘skills’ for use via smart home devices, with 700 being added last week alone
• Spotify launches “Thanks, 2016. It’s been weird” campaign using localised listener data as the source of their creativity
• Selena Gomez is revealed as Instagram’s most popular celebrity in 2016

 COOL

• Get your late night doner kebab delivered by robot
• Uber launches AI lab in a move towards self-driving cars
• An app to read your mood and suggest the best food fit

 DEEP READS

• More like a long watch here is a creative review of all the 2016 Christmas ads
• The ‘golden ticket’ of effectiveness research, the IAB takes another look at the impact of online advertising on offline sales
• The focus on preventing fake news content grows, as technologist launches ‘BD Detector’ plug-in on Facebook and Twitter….and gets blocked

As ever, please tag and share anything you spot with #OMDFWD.

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

• Twitter set to drop their Buy button, 8 months after its launch
• Google is now the largest media owner in the world, controlling 12% of all global media spend
• Spotify is allowing brands to sponsor the most popular playlists
• Google turns to Google Maps as its latest source of ad revenue

Insights

• Find out how the recent Instagram changes affect your marketing
• Publishers’ Facebook videos are shared 7 times more than links
• Why changing your app’s logo can make an impact on engagement

Cool

• This is how you Snapchat while climbing Mount Everest
• Get your household Robot for the price of a new Smartphone
• How Intel provide 360 replays for the NBA

Deep reads

• What does the future hold for wearable tech?
• Microsoft and Facebook want to create a new transatlantic internet cable
• Apple’s route to Virtual Reality

And finally, Chewbacca replies to Chewbacca Mom