OMD FWD w/c June 6th
Over 28 million people have committed Netflix infidelity by watching a TV episode without their partner, with 12% of “cheaters” then admitting to re-watching the show with their other half pretending it’s the first time they have seen it. So to help couples stay faithful, ice cream brand Cornetto has come up with the perfect solution. Coined the Commitment Rings, couples can register the NFC-connected rings via the app, log in and watch their favourite series, but only when the rings are together, putting an end to what Cornetto has called the “worst type of cheating”. Cornetto is currently negotiating with streaming apps, including Netflix, Hulu and Amazon Prime TV, with a view to launch the rings in the near future. While this sounds a truly brilliant insight-led idea, we do wonder if this will become more than a PR stunt and be used on a day to day basis by consumers. As always, share anything interesting you spot with #OMDFWD
- With DeepText Facebook will be able to ‘instantly’ understand every post and every message, and react accordingly.
- Instagram officially launches new tools, confirming much of what had been rumoured previously, including new business profiles and analytics. Recode have not been alone in commenting how the Instagram business model is looking more and more like the mother ship, Facebook.
- Google AMP is getting mixed reviews from publishers.
- ‘People worldwide shared almost twice as many photos in 2015 as they did in 2014, and almost half of that happened on a platform owned by Facebook.’ Just one of the jaw-dropping statistics from Mary Meeker’s unrivalled annual internet trends report.
- How Sponsored Snapchat Lens boosted brand awareness for Fox’s Empire.
- The IAB released a Content and Native Measurement Green Paper.
- Alexa will be integrated into the new Pebble Core.
- More detail emerges on Google’s mini gesture recognition hardware, Soli.
- Cornetto commitment rings only let you stream your favourite shows when you’re with your partner. Sweet insight.
- The Bot Power List – a rundown of the top bots from the world’s experts.
- Video as the ‘new HTML’ according to Ben Evans – with plenty on models and metrics, relevant to the media world.
- Why WeChat hasn’t worked everywhere.