Tag: Predictions

OMD FWD w/c Jan 16th

Now that CES is behind us for another year, we look beyond the Vegas Strip at tech news and developments from around the globe. First up, China’s leading messaging app ‘WeChat’ has released ‘mini programs’, embedded apps which require no download or install.  By removing this step in the consumer experience, could this be the “app store” as we know it? We’ll just have to wait and see.

In the meantime, Facebook and Instagram’s Stories are increasing their ad usage. Whilst we’re seeing more and more ads, recent research has found the majority of Instagram users find their presence to be a seamless integration into the experience. Instagram demonstrates that branded content can work if done with thought and purpose. And finally, with a turbulent year behind us, check out this visual roundup of 2016 to change your perception. Go on…you might be surprised.

HEADLINES

INSIGHTS

COOL

  • BMW have developed an AR ‘Product Visualiser’ – interestingly powered by Google’s Tango technology – that enables customers to get close to and customise selected BMWi models that appear before their eyes.
  • Beautifully put together and mightily impressive: Kickstarter’s 2016.
  • Uber Movement aims to help cities ‘grow in a way that works for everyone’.

DEEP READS

As ever, please read, learn and share away, #OMDFWD


OMD FWD w/c Jan 16th

Now that CES is behind us for another year, we look beyond the Vegas Strip at tech news and developments from around the globe. First up, China’s leading messaging app ‘WeChat’ has released ‘mini programs’, embedded apps which require no download or install.  By removing this step in the consumer experience, could this be the “app store” as we know it? We’ll just have to wait and see.

In the meantime, Facebook and Instagram’s Stories are increasing their ad usage. Whilst we’re seeing more and more ads, recent research has found the majority of Instagram users find their presence to be a seamless integration into the experience. Instagram demonstrates that branded content can work if done with thought and purpose. And finally, with a turbulent year behind us, check out this visual roundup of 2016 to change your perception. Go on…you might be surprised.

HEADLINES

INSIGHTS

COOL

  • BMW have developed an AR ‘Product Visualiser’ – interestingly powered by Google’s Tango technology – that enables customers to get close to and customise selected BMWi models that appear before their eyes.
  • Beautifully put together and mightily impressive: Kickstarter’s 2016.
  • Uber Movement aims to help cities ‘grow in a way that works for everyone’.

DEEP READS

As ever, please read, learn and share away, #OMDFWD


OMD FWD w/c Oct 31st

As Vine prepares to shut down, its users respond to the loss of their beloved platform. Thousands of fans including digital influencers, industry leaders and media members spent last Thursday mourning the platform. However, some Viners are choosing to look at the bright side. Despite increasing their social footprint on other growing and more lucrative platforms, Vine has allowed them to set up a format. Thomas Sanders, who won best Viner of the year at the 2016 Steamys, says “I continue to make content on other platforms. But Vine is a wonderful place for me to start with my social media and branch outward from there”. The news can perhaps serve as a reminder to us all that a single channel approach could be a risky strategy for brands and influencers.

HEADLINES

  • As Vine prepares to shut down, its users respond to the loss of their beloved platform
  • Facebook is getting all Snapchatty with an in-app camera and lens style Halloween masks
  • The bots are (still) coming and they can now take payment

 INSIGHTS

COOL STUFF

DEEP READS


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