OMD FWD w/c May 9th
With deals from the NFL and MLB already on the books, Snapchat has locked up another sports partnership: A deal with NBC to show Olympics highlights from the 2016 Games in Rio inside the app’s Discover section. Snapchat will be given exclusive behind-the-scenes footage at the games and in return with give NBC access to its super-young user base. But with the NBC partnership not being exclusive they can partner with other social platforms, and that’s exactly what they’re trying to do. With conversations already in place with Facebook and Twitter what does this mean for Snapchat and their levels of exclusivity?
HEADLINES
- Instagram has added video carousel ads and is currently testing business profiles
- In a move to direct monetisation, Snapchat have been testing their first shoppable ads
- Snapchat, Buzzfeed and NBC ink huge deal to deliver the Olympics highlights, next move to Facebook and Twitter in their conquest for a piece of the sporting pie
- Facebook is testing a disappearing version for Messenger is testing a ‘discover’ function for Groups, allowing users to find like-minded people
INSIGHTS
- An insight into four publishers WhatsApp strategy
- Facebook videos get 75% of views in first 4 days and some brands are using the new ‘reactions’ to gauge the success of their campaigns
- Google are looking into why we block ads, in a bid to establish what an ‘acceptable’ ad experience should be
COOL
- Twitter’s Word by Word typewriter will type Shakespeare’s complete works as they are tweeted at the Globe Theatre in London
- First look at the Burger King Facebook ‘burger bot’ that allows you to order through Facebook
- Puma creates a robot to help runners train while a new smartphone app gives you a hard incentive to get fit
DEEP READS
- Podcasts are on the up but where next for the medium?
- Forget software or hardware as a service – consider ‘everything as a service’
- Inside the camps where YouTube makes its next generation of stars as well as the other side of working with influencers