Tag: Pinterest

OMD FWD- 8th August 2019?

From Netflix recommendations to the rise of voice assistants, AI is increasingly finding its way into our daily lives. Just yesterday, Nike announced that they are buying an AI startup to predict what consumers want. You can’t deny AI is everywhere.

How do we accept, understand and trust AI in our day to day lives? Look no further than our very own Retail Revolution research study, which this week was featured in Business Insider series How AI Is Changing Everything

 

The Tik Tok takeover continues! By partnering with Giphy, fans of both can now import stickers and create memes.

 

 

 

 

 

 

Are third party schedulers a thing of the past? Instagram rolls out their very own post creator studio.

 

 

 

 

 

 

Alexa, close your ears… Amazon are now giving users the option to opt out of human review of their voice recordings.

 

 

 

 

 

 

Social media marketers rejoice as Snapchat’s new tool makes it easier to create vertical video assets.

 

 

 

 

 

 

 

Pin, pin, pin. Shop, shop, shop! The number of retail products on Pinterest was up by 50% in Q2 of 2019.

 

 

 

 

This report of high-subscriber YouTube channels finds that children’s content received more views than other videos!

 

 

 

 

The 4 giants unite in their goal to simplify data migration between platforms, as Apple joins Google, Facebook and Twitter in The Data Transfer Project.

 

 

 

 

Introducing WhatsApp Pay! Messenger services plans to make sending money between their 400 million active users as easy as sending a voice note.


OMD FWD- 8th August 2019?

From Netflix recommendations to the rise of voice assistants, AI is increasingly finding its way into our daily lives. Just yesterday, Nike announced that they are buying an AI startup to predict what consumers want. You can’t deny AI is everywhere.

How do we accept, understand and trust AI in our day to day lives? Look no further than our very own Retail Revolution research study, which this week was featured in Business Insider series How AI Is Changing Everything

 

The Tik Tok takeover continues! By partnering with Giphy, fans of both can now import stickers and create memes.

 

 

 

 

 

 

Are third party schedulers a thing of the past? Instagram rolls out their very own post creator studio.

 

 

 

 

 

 

Alexa, close your ears… Amazon are now giving users the option to opt out of human review of their voice recordings.

 

 

 

 

 

 

Social media marketers rejoice as Snapchat’s new tool makes it easier to create vertical video assets.

 

 

 

 

 

 

 

Pin, pin, pin. Shop, shop, shop! The number of retail products on Pinterest was up by 50% in Q2 of 2019.

 

 

 

 

This report of high-subscriber YouTube channels finds that children’s content received more views than other videos!

 

 

 

 

The 4 giants unite in their goal to simplify data migration between platforms, as Apple joins Google, Facebook and Twitter in The Data Transfer Project.

 

 

 

 

Introducing WhatsApp Pay! Messenger services plans to make sending money between their 400 million active users as easy as sending a voice note.


OMD FWD w/c 13th August

Hello and welcome to your weekly FWD.

The era of handheld entertainment, communication, connection and everything in-between continues to grow. Whilst devices are pushing out traditional paper-based methods (the last physical Yellow Pages was delivered in London last week) the app industry is going from strength to strength. Fornite has just launched on Android for Samsung phones, whilst Facebook is building its own AR games to use over Messenger video chat.

As more and more attention turns to fake news and what falls between the lines of free speech and defamation, this week Twitter grapples with defining ‘dehumanising speech’ and what this means for the deletion of such tweets and accounts. InfoWars weighs in on the debate with more than a dozen of their tweets being red-flagged for violating Twitter’s rules. 280 characters can hold more than we thought – short but rarely sweet.

HEADLINES

INSIGHTS

COOL

DEEP READS

Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD


OMD FWD w/c 27th November

Hello and welcome to your weekly FWD! Now you have recovered from Black Friday, it is time to start looking for the perfect Secret Santa gift…Pinterest is here to help! Their new ultimate personalised gift guide “Pinterest Secret Santa” gives recommendations based on user behaviour.

Getting in to the festive spirit and want to splash out on the freshest tech gifts? Feast your eyes on the Amazon Echo Show, the latest Alexa-enabled device featuring content from media companies such as BBC, MTV and The Telegraph. It is currently retailing at £199!

Or if you are already over the holiday rush, you can get a head start by checking out these e-commerce trends to look out for in 2018!

HEADLINES

  • In a bid to hit back at the Google Facebook duopoly, The Guardian, News UK and The Telegraph are pooling their video inventory together into a verified marketplace run by Unruly
  • Instagram edges ahead of Snapchat in the battle for audience numbers across Live Stories.  Instagram introduces a Request button to allow people to join friends’ live streams and brands can now run branded Stories across Snapchat
  • Amazon Echo Show launched last week, retailing at £199, it features brands such as MTV, The Telegraph and Evening Standard
  • Financial Times reached its highest readership in 130 years, with over 700k digital subscribers

 INSIGHTS

  • Find out the big trends in Ecommerce for 2018, according to Forbes
  • Econsultancy releases their best digital marketing stats of the week
  • Studies from Deloitte and Global Web Index give fresh insights into the Media Habits of Millennials and Generation Z

COOL

  • BMW have used Snapchat’s new AR lens which lets customers explore models before they buy
  • Pinterest has a new ‘Secret Santa’ tool which gives gift recommendations based on user behaviour
  • Grime stars, artists and bloggers join Sadiq Khan to tackle knife crime in London

 DEEP READS

  • A look at how Trump’s plans to repeal net neutrality could affect the internet
  • Find how the Gaming industry has changed in 2017, with these top 10 trends
  • 85% of businesses in the UK plan to invest in disruptive technology such as Artificial Intelligence by 2020

Please share anything of interest using #OMDFWD


OMD FWD w/c 27th November

Hello and welcome to your weekly FWD! Now you have recovered from Black Friday, it is time to start looking for the perfect Secret Santa gift…Pinterest is here to help! Their new ultimate personalised gift guide “Pinterest Secret Santa” gives recommendations based on user behaviour.

Getting in to the festive spirit and want to splash out on the freshest tech gifts? Feast your eyes on the Amazon Echo Show, the latest Alexa-enabled device featuring content from media companies such as BBC, MTV and The Telegraph. It is currently retailing at £199!

Or if you are already over the holiday rush, you can get a head start by checking out these e-commerce trends to look out for in 2018!

HEADLINES

  • In a bid to hit back at the Google Facebook duopoly, The Guardian, News UK and The Telegraph are pooling their video inventory together into a verified marketplace run by Unruly
  • Instagram edges ahead of Snapchat in the battle for audience numbers across Live Stories.  Instagram introduces a Request button to allow people to join friends’ live streams and brands can now run branded Stories across Snapchat
  • Amazon Echo Show launched last week, retailing at £199, it features brands such as MTV, The Telegraph and Evening Standard
  • Financial Times reached its highest readership in 130 years, with over 700k digital subscribers

 INSIGHTS

  • Find out the big trends in Ecommerce for 2018, according to Forbes
  • Econsultancy releases their best digital marketing stats of the week
  • Studies from Deloitte and Global Web Index give fresh insights into the Media Habits of Millennials and Generation Z

COOL

  • BMW have used Snapchat’s new AR lens which lets customers explore models before they buy
  • Pinterest has a new ‘Secret Santa’ tool which gives gift recommendations based on user behaviour
  • Grime stars, artists and bloggers join Sadiq Khan to tackle knife crime in London

 DEEP READS

  • A look at how Trump’s plans to repeal net neutrality could affect the internet
  • Find how the Gaming industry has changed in 2017, with these top 10 trends
  • 85% of businesses in the UK plan to invest in disruptive technology such as Artificial Intelligence by 2020

Please share anything of interest using #OMDFWD


OMD FWD w/c Nov 14th

Unusual things are happening this week, from people freezing for the mannequin challenge and UFO emoji’s, to futuristic vending machines appearing in towns to sell spectacles (but after the result of the recent US election, we should be prepared to no longer be surprised). If you are lucky enough to be strolling down the road and catch sight of one of these unusual-looking vending machines, you could be forgiven for thinking that you have walked onto the set of Despicable Me 3, but draw a little closer and you discover that this vending machine is in fact a very cool bit of tech. Left unattended the machine is just “sleeping”, but motion sensors wake it up as you approach. You are met by a big digital eye that interacts with you…it’s not a Minion, it’s a vending machine and it wants to sell you a device for $130 – The Snapchat Spectacle. Whether this new product will become more popular than the Google Glass is still to be decided; however, there are certainly some interesting opportunities for brands wanting to reach an audience of Snapchat loving millennials.

 HEADLINES

INSIGHTS

COOL

DEEP READS

  • Not the deepest of reads, but here are best Mannequin Challenges to date
  • While you can’t get much more ‘native’ Google search ads, Google has partnered with native content ad partner to shift landscape and expand native offering
  • A look at how Buzzfeed and Twitter used the existing strength of their platform to showcase election content

Share anything you see through the week with the hashtag #OMDFWD


OMD FWD w/c Oct 17

Already spend a lot of time on Facebook? With the launch of Workplace by Facebook, this could potentially increase. As some people spend time on Facebook to distract themselves from work, what about using the social platform for work? With competitive pricing, Facebook is on a mission to prove this is a place for business and not just sharing comedic memes. “If you can use Facebook, you can use Facebook Workplace” says Ryan Holmes, CEO of Hootsuite. The advantage of this to Facebook is that their customers will need zero to little welcome training as they will already be familiar with most of the user interface and functionalities. The same cannot be said for other collaboration tools and systems. As social media platforms and pricing models evolve, we’ll have to wait and see how users respond to these recent developments in the workplace and what the impact will be for marketers.

HEADLINES

 INSIGHTS

COOL

DEEP READS

Share anything you see through the week with the hashtag #OMDFWD


OMD FWD w/c Aug 22nd

Snapchat could soon be planning your nights out with the recent purchase of mobile search app Vurb for $110m+. Vurb is doing what traditional search engines cannot yet manage, which is bundle leisure activities together from reviewing movies, booking tickets and making restaurant reservations. Not only this, but you can do this collaboratively with friends and even pass the invitations on.  Vurb is collaborating with partners such as Yelp and Rotten Tomatoes to pull information into its card-based interface. The app even deep-links you into Uber and Google Maps, providing all you need to make that night happen. Whilst Vurb’s plans are unclear, we can be sure the commercial and marketing opportunity is exciting. Especially as Snapchat becomes a source of an ‘information digest’ throughout the day. Whether that be your own friends, current news or  sponsored content. As always please do share anything interesting you spot with #OMDFWD

HEADLINES

 INSIGHTS

COOL

DEEP READS


OMD FWD w/c 1st February

Pinterest rumoured to be launching Video advertising, GM buys a ride sharing company, everybody’s buying on Mobile, Kids spending more time online than watching TV and prepare to play with a Hologram whilst taking a break…Share what you find interesting #OMDFWD

HEADLINES

 INSIGHTS

 COOL

DEEP READS

And finally….prepare to see a drastic increase in the sale of home popcorn…maybe…

Have a great week!


OMD FWD w/c 5th January

Welcome to the first OMD FWD of 2016, your weekly fix of future gazing stories from the world of tech, innovation and the digital space. This week Pinterest entices users to purchase by tracking price drops on pinned items, McDonald’s unveils a short film scripted and directed by over 3 million consumers and The Harvard Business Review advises on how data can be better used to tell brand stories. Read, learn and share away…!

HEADLINES

 INSIGHTS

 COOL

DEEP READS

Please do share any interesting stories using the hashtag #OMDFWD


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