OMD FWD w/c Oct 31st
As Vine prepares to shut down, its users respond to the loss of their beloved platform. Thousands of fans including digital influencers, industry leaders and media members spent last Thursday mourning the platform. However, some Viners are choosing to look at the bright side. Despite increasing their social footprint on other growing and more lucrative platforms, Vine has allowed them to set up a format. Thomas Sanders, who won best Viner of the year at the 2016 Steamys, says “I continue to make content on other platforms. But Vine is a wonderful place for me to start with my social media and branch outward from there”. The news can perhaps serve as a reminder to us all that a single channel approach could be a risky strategy for brands and influencers.
- As Vine prepares to shut down, its users respond to the loss of their beloved platform
- Facebook is getting all Snapchatty with an in-app camera and lens style Halloween masks
- The bots are (still) coming and they can now take payment
- A look at refining the unclear world of industry definitions
- Predictions imply that the mobile web will more than dominate next year
- Video is now worth 30% of all display advertising
- Netflix ensures you don’t miss a second of TV tonight because of those pesky trick or treaters
- HTC Vive gives the newsstand 360 and 3D interactivity with VivePaper
- Meet Albert – the media planner/buyer of the future
- Is Giphy the next big one to watch?
- How Quartz caters for its dedicated global audience
- Debranding? Thoughts on what it is and what it means for brands and digital content