OMD FWD w/c March 7th
A mobile and VR heavy OMD FWD this week! Paid search spend on mobile and tablet overtakes desktop in certain markets, Virtual Reality is being put to good use from curing the fear of heights to raising money for Charity: Water and Apps prove to have higher conversion rates than mobile web or desktops. Share what you find interesting with #OMDFWD.
HEADLINES
- Facebook to push Live video to the top of your newsfeed
- Potentially related, Meerkat is pivoting
- Amazon pushing Echo and its Virtual Personal assistant ‘Alexa’, with two new product launches
INSIGHTS
- Insights into the US and UK Paid Search markets. At the end of Q4 2015, Mobile and Tablet accounted for 53% of all UK Paid Search spend (figure 14)
- 5 ways consumers are connecting to stores with Mobile Shopping
- Apps drive higher conversion rates for retailers than Desktop or Mobile web
COOL
- Get a box that simulates the weather. Far cooler than checking a weather app..or looking out of your window
- Samsung using VR to help people conquer their fear of heights
- Your face is your new wallet. Google exploring ways for you to pay in-store using facial recognition
- Adidas building ‘Hyper local communities’ with Whatsapp and potentially rolling out to other platforms
DEEP READS
- How Google and the charity ‘Water’ are putting VR to good use
- Oculus Rift founder: ‘Facebook as we know it is not the future of virtual reality’
- The winners and losers of the maturing app store economy
And, finally, if you find normal roller coasters boring…