Tag: online video

OMD FWD w/c 18th September

Hello and welcome to the latest edition of FWD. It’s been an exciting, and busy week for Apple as they launched the iPhone 8, iPhone X, an updated Smartwatch and the new ARKit. Talking of new technology, whilst Amazon’s Alexa Shop Assistant directs you to the right aisle and answers product questions, Facebook are hot on their heels quietly building their own voice assistant.

With online video consumption on the rise, research finds that six in ten European retail brands are already offering ‘TV-like’ online video experiences and are also on their way to becoming a media company. Lastly, say bye to auto-play videos with audio on Chrome, and prepare to share Instagram stories on your Facebook feed.

HEADLINES

 INSIGHTS

COOL

DEEP READS

As usual, please share anything you find interesting using the hashtag #OMDFWD


OMD FWD w/c 18th September

Hello and welcome to the latest edition of FWD. It’s been an exciting, and busy week for Apple as they launched the iPhone 8, iPhone X, an updated Smartwatch and the new ARKit. Talking of new technology, whilst Amazon’s Alexa Shop Assistant directs you to the right aisle and answers product questions, Facebook are hot on their heels quietly building their own voice assistant.

With online video consumption on the rise, research finds that six in ten European retail brands are already offering ‘TV-like’ online video experiences and are also on their way to becoming a media company. Lastly, say bye to auto-play videos with audio on Chrome, and prepare to share Instagram stories on your Facebook feed.

HEADLINES

 INSIGHTS

COOL

DEEP READS

As usual, please share anything you find interesting using the hashtag #OMDFWD


OMD FWD w/c May 16th

Netflix is the latest brand to inventively tie Snapchat into its promotional campaigns. Instead of simply sending out its own snaps, Netflix are asking fans of its original shows to interact with them while out and about. Using iconic characters from popular Netflix shows, including Frank Underwood (House of Cards) and Kimmy Schmidt (Unbreakable) passers by can Face Swap onto the billboards by taking a selfie using Snapchat. As facial recognition software gets better and better this is a brilliant example of leveraging Snapchat that can take over the internet through offline activity. 

HEADLINES

INSIGHTS

COOL

DEEP READS


Stay in the know

Sign up
Successfully subscribed! Thank you!

By continuing to use the site you agree to our privacy policy