Tag: online video

Hello and welcome to the latest edition of FWD. It’s been an exciting, and busy week for Apple as they launched the iPhone 8, iPhone X, an updated Smartwatch and the new ARKit. Talking of new technology, whilst Amazon’s Alexa Shop Assistant directs you to the right aisle and answers product questions, Facebook are hot on their heels quietly building their own voice assistant.

With online video consumption on the rise, research finds that six in ten European retail brands are already offering ‘TV-like’ online video experiences and are also on their way to becoming a media company. Lastly, say bye to auto-play videos with audio on Chrome, and prepare to share Instagram stories on your Facebook feed.

HEADLINES

• Apple launched the new iPhone 8, iPhone X and the new Apple watch and are making it easy for developers to integrate AR into their apps with the new AR Kit
• Google to start blocking auto-play video with audio on Chrome
• Facebook is testing a way to share Instagram stories directly to Facebook

 INSIGHTS

• 34% rise in global online video consumption
• 81% of European retailers see their future as a media company
• Real-time usage stats of some of the world’s most popular apps

COOL

• Facebook are rumoured to be building their own voice assistant
• Transparent speaker displays animated lyrics
• Alexa Shop Assistant helps you find the aisle your product is in

DEEP READS

• All you’ve ever wanted to know about the rise of voice
• Why investors are investing heavily into AR and VR
• How Netflix transitioned to Digital Video after seeing the power of YouTube

As usual, please share anything you find interesting using the hashtag #OMDFWD

Hello and welcome to the latest edition of FWD. It’s been an exciting, and busy week for Apple as they launched the iPhone 8, iPhone X, an updated Smartwatch and the new ARKit. Talking of new technology, whilst Amazon’s Alexa Shop Assistant directs you to the right aisle and answers product questions, Facebook are hot on their heels quietly building their own voice assistant.

With online video consumption on the rise, research finds that six in ten European retail brands are already offering ‘TV-like’ online video experiences and are also on their way to becoming a media company. Lastly, say bye to auto-play videos with audio on Chrome, and prepare to share Instagram stories on your Facebook feed.

HEADLINES

• Apple launched the new iPhone 8, iPhone X and the new Apple watch and are making it easy for developers to integrate AR into their apps with the new AR Kit
• Google to start blocking auto-play video with audio on Chrome
• Facebook is testing a way to share Instagram stories directly to Facebook

 INSIGHTS

• 34% rise in global online video consumption
• 81% of European retailers see their future as a media company
• Real-time usage stats of some of the world’s most popular apps

COOL

• Facebook are rumoured to be building their own voice assistant
• Transparent speaker displays animated lyrics
• Alexa Shop Assistant helps you find the aisle your product is in

DEEP READS

• All you’ve ever wanted to know about the rise of voice
• Why investors are investing heavily into AR and VR
• How Netflix transitioned to Digital Video after seeing the power of YouTube

As usual, please share anything you find interesting using the hashtag #OMDFWD

Netflix is the latest brand to inventively tie Snapchat into its promotional campaigns. Instead of simply sending out its own snaps, Netflix are asking fans of its original shows to interact with them while out and about. Using iconic characters from popular Netflix shows, including Frank Underwood (House of Cards) and Kimmy Schmidt (Unbreakable) passers by can Face Swap onto the billboards by taking a selfie using Snapchat. As facial recognition software gets better and better this is a brilliant example of leveraging Snapchat that can take over the internet through offline activity. 

HEADLINES

• Amazon launched an online video platform for content creators
• Instagram now has a new look there’s been mixed feedback, The Guardian offers this critique
• Facebook now supports not only 360 degree videos but now 360 photos too!
• Google photos update makes it easier to curate photos and challenges Facebook
• Apple has significantly backed Chinese Uber competitor Didi
• BT Sport have partnered with YouTube to make the Champions League and Europa Cup Final  available live for free in the UK

INSIGHTS

• 43% of social media users don’t know where the articles they read originate
• Samsung Gear VR now has 1 million monthly active users
• Twitter says users trust influencers as much as their friends

COOL

• An early contender for the Christmas wish list – Google’s Tilt is a VR paint brush
• Netflix takes ‘Face-swap’ into the real world with these outdoor ads for House of Cards
• Ever wondered who held the world record for dancing drones?  Well, it’s Intel with this amazing display

DEEP READS

• Facebook’s algorithm has come under-fire for being biased, curating their Trending Topics or even worse, promoting conspiracy theories
• The long view on the rush to video, who’ll be the winners and losers
• Can wearables be as useful as they are good looking?