Hola y bienvenidos a su FWD semanal!
This week the Spanish hit ‘Despacito’ became the most viewed YouTube video ever proving just how global YouTube’s reach is. However, it’s not just music fans that are flocking to the site, as top global advertisers are returning to YouTube after a brand-safety boycott.
Meanwhile, Instagram is maintaining its first-choice status for both food lovers and under 25-year-olds, as Instagram food photographers are to be celebrated at a London exhibition and the younger audience is now reported to spend an average of over 32 minutes a day on the app.
In the AI world, there have been more new and interesting developments, as it is revealed that intelligent drones are helping to stop poaching in Africa and this TED talk shows how AI is improving image recognition and detection…
Although Brits could soon go undetected on social media under a new data protection bill.
HEADLINES
INSIGHTS
COOL
DEEP READS
If you see anything FWD worthy in the week ahead, please share using #OMDFWD
Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.
HEADLINES
INSIGHTS
COOL
DEEP READS
If anything piques your interest, please share at #OMDFWD.
Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.
HEADLINES
INSIGHTS
COOL
DEEP READS
If anything piques your interest, please share at #OMDFWD.
This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.
HEADLINES
INSIGHTS
COOL
DEEP READS
As ever, please tag and share anything you spot with #OMDFWD.
This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.
HEADLINES
INSIGHTS
COOL
DEEP READS
As ever, please tag and share anything you spot with #OMDFWD.
This week the overarching theme has been the consistent rumblings of the AI movement. AI will prove instrumental in the era of social listening, enabling improved social monitoring and ultimately more focused insights for brands. This is achieved through identifying topics that are yet to trend and relies on both brands and their partners to continue creating the trending conversations, which in turn will lead to greater engagement. Arguably AI and automation go hand in hand, McKinsey & Company’s global report analyses the countries most and least likely to be affected, highlighting potential gains from productivity boosts in robotics. Elsewhere, OMD USA’s Kerry Perse discusses the changing ways marketers are selecting and rewarding brand influencers, as 92% of people trust recommendations from others over brands.
HEADLINES
INSIGHTS
COOL
DEEP READS
As always, please share anything interesting you see via #OMDFWD.
This week the overarching theme has been the consistent rumblings of the AI movement. AI will prove instrumental in the era of social listening, enabling improved social monitoring and ultimately more focused insights for brands. This is achieved through identifying topics that are yet to trend and relies on both brands and their partners to continue creating the trending conversations, which in turn will lead to greater engagement. Arguably AI and automation go hand in hand, McKinsey & Company’s global report analyses the countries most and least likely to be affected, highlighting potential gains from productivity boosts in robotics. Elsewhere, OMD USA’s Kerry Perse discusses the changing ways marketers are selecting and rewarding brand influencers, as 92% of people trust recommendations from others over brands.
HEADLINES
INSIGHTS
COOL
DEEP READS
As always, please share anything interesting you see via #OMDFWD.
Hello and welcome to your weekly OMD FWD. This week, Facebook are using AI to be more helpful, watch your favourite shows live on YouTube, Android eats Windows lunch, US teens can’t get enough of mobile video, we introduce you to the Metaverse and more…
HEADLINES
INSIGHTS
COOL
DEEP READS
As always, please share anything you find interesting at #OMDFWD.
Hello and welcome to another edition of OMD FWD. This year’s SXSW lived up to the notion that everything’s bigger in Texas. Following on from 10 days of exhibitions, panels, demos and launches we bring you the highlights and inside scoop from Austin. On the OMD EMEA blog you can find daily recaps from our very own Chrissie Hanson, including the future of entertainment, the need for empathy and honesty in storytelling and the need to be open to dancing with change. SXSW was also home to the latest in wearable tech, AI, chatbots and Phillip Treacy’s ‘Spatium’. Renowned for creating hats that defy the possible Spatium allows the viewer to explore the structure of one of Treacy’s most famous creations on a scale that escapes the bounds of the physical. As photographers and directors embrace technology such as VR it will be interesting to see how immersive technology will transform the fashion industry. As always, please share anything interesting you see via #OMDFWD.
HEADLINES
INSIGHTS
COOL
DEEP READS
As always, please share anything interesting you see via #OMDFWD.
Hello and welcome to another weekly dose of OMD FWD, where most of our highlights come from the USA. As Trump continues to rock the world with his Muslin ban, tech giants including Google Microsoft and Facebook stand up for their existing employees and future talent. Meanwhile, Dove UK launch their #AlternativeFactsCampaign.
The Superbowl has also dominated recent headlines with Lady Gaga using 300 Intel-powered drones during halftime. With so much hype and exposure, it’s no wonder brands want to get a slice of the action, despite the $5M price tag! Don’t miss the best and worst from Superbowl TV ads in 2017.
HEADLINES
- Tech giants including Google, Microsoft and Facebook rally against Trump’s Muslim ban amidst fears for existing employees as well as the future of progressive thinking in the USA
- Instagram launches Snapchat-esque ‘disappearing’ photo and video functionality
- Dove UK brilliantly trolls the Trump administration’s attitude towards suspect information with their #AlternativeFacts campaign
INSIGHTS
COOL
DEEP READS
As ever, please tag and share anything you spot with #OMDFWD.