Tag: #OMDFWD

OMD FWD w/c 11th June

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

HEADLINES

INSIGHTS

COOL

DEEP READS

As always, please share anything you find interesting using #OMDFWD


OMD FWD w/c 11th June

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

HEADLINES

INSIGHTS

COOL

DEEP READS

As always, please share anything you find interesting using #OMDFWD


OMD FWD w/c 30th October

Hello and welcome to our Halloween 🎃 issue of FWD! This week, iPhone X pre-orders are off the charts, and Facebook Workplace, an ad-free platform version of Facebook for the office, is set to crush Slack. Facebook also launches a screen-sharing feature into Live videos, opening possibilities in the gaming space, and denies eavesdropping on users’ conversations to target advertisements.

Into Stranger Things, Snapchat’s 3D World Lenses lets users access the experience by physically walking into an AR portal door and eBay launches computer vision search tools to find items using photos. If you follow the latest mobile apps, you will know HQ, a viral trivia sensation, that looks like the future of mobile gaming and live TV. Lastly, Amex and Acxiom create a prediction engine based on purchase data that can successfuly predict fraud.

Is it Man? Machine? Or Monster? Get spooked 👻 with these terrifying horror stories generated by an AI.

HEADLINES

 INSIGHTS

COOL

DEEP READS

If you see anything of FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 25th September

Hello and welcome to your weekly FWD! This week we say goodbye to summer and hello to a new harvest of autumnal updates from the tech world. With a new season comes a new wardrobe and this year you could not only get your hands on the Nike x NBA Connected Jersey that connects wearers to exclusive content, but it’s also rumoured Amazon is working on Alexa-powered smart glasses. Still feeling end-of-Summer blues? Sing them away with the now most streamed song on Spotify!

HEADLINES

  • What does $1.1bn allow you to buy? Enter Google, who have purchased HTC’s Pixel mobile division
  • OK, well what does $16bn get you? Enter Intel, who have acquired a computer vision software (for autonomous driving purposes)
  • Slightly smaller yet no less significant, Apple have changed the Siri IOS browser from Bing to Google

INSIGHTS

COOL

DEEP READS

As usual, please share anything you find interesting using the hashtag #OMDFWD


OMD FWD w/c 11th September

Hello and welcome to your weekly OMD FWD bringing you the latest tech news to warm up on this chilly Autumn day. We start this edition with Tinder’s hot ranking as the top grossing iOS app as a result of charging people to see who has liked their profile. Next up, the Amazon and Apple rivalry sparks up as they join major Hollywood players in a bid to win distribution rights for James Bond, while eBay launches the specialised Entertainment Shop.

Brands can now target their user-base on third-party sites through LinkedIn’s new Audience Network. Comparatively, Whatsapp will offer a free app to small-to-medium size businesses, but will charge the larger ones, as it tests a chat button on Facebook that opens a conversation directly with business. 

HEADLINES

  • Tinder has become the top grossing iOS app as a result of charging people to see who has liked their profile.
  • LinkedIn’s new Audience Network allows brands to reach their audiences through their native ad formats which can run across third party sites.
  • Amazon and Apple join the major Hollywood players in a bid to win distribution rights for James Bond, as EBay launches The Entertainment Shop, selling films, music, books, and video games.
  • WhatsApp has introduced a free Business app for small-medium businesses (it will charge larger ones), as it tests a chat button on Facebook which opens a conversation directly with businesses.

INSIGHTS

  • Learn what’s really on the nation’s minds with a list of the most searched for ‘how to’ questions in Google.
  • A look at back to school shopping habits reveals 43% of shoppers will use their smartphones to do research, as retailers take advantage of ASMR.
  • Find out what the fastest growing programming language is.

COOL

  • Users across Facebook can help design Citroën’s latest TV ad, as they select their favourite scenes.
  • Grolsch has used neuro headsets which have taken brain-waves stimulated by music and turned them into art.
  • A new smartphone app could help diagnose Heart disease, potentially avoiding a 45-minute hospital procedure.

DEEP READS

  • Google reveals a number of improvements to their Assistant features coming soon.
  • Teens are spending more time on screen than ever, rather than socialising or exercising, which leads to greater risk of depression.
  • There are over a million people helping to train AI, as one day it will be embedded into our everyday lives.

As usual, please share anything you find interesting using the hashtag #OMDFWD


OMD FWD w/c 4th September

Hello and welcome to your weekly FWD! Now that the football transfer window has closed, have you ever wondered how long it would take you to earn a footballer’s salary? Use this online tool to find out…and if you need cheering up after that, have a go at the new 360-degree version of ‘Where’s Wally?‘!

Other big winners this week include Dara Khosrowshahi, who Uber announced as their new CEO and has already given a masterclass in leadership, and YouTube, who revealed a brand new logo.

HEADLINES

INSIGHTS

COOL

 DEEP READS

If you see anything FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 4th September

Hello and welcome to your weekly FWD! Now that the football transfer window has closed, have you ever wondered how long it would take you to earn a footballer’s salary? Use this online tool to find out…and if you need cheering up after that, have a go at the new 360-degree version of ‘Where’s Wally?‘!

Other big winners this week include Dara Khosrowshahi, who Uber announced as their new CEO and has already given a masterclass in leadership, and YouTube, who revealed a brand new logo.

HEADLINES

INSIGHTS

COOL

 DEEP READS

If you see anything FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 21st August

Hello and welcome to this week’s OMD FWD! We weren’t so lucky to witness the solar eclipse earlier this week. But, hopefully, some of you were able to follow it with Snapchat’s new ‘Actionmoji’. In any case, we’ve curated the latest tech news for you to munch on, from Heinz making it possible to try Instagram food posts to Amazon’s new offline daily essentials programme that might pose a threat to bricks-and-mortar convenience stores.

In the attempt of becoming the WeChat of the West, Whatsapp is adding a peer to peer payment function to their app. While Reddit introduces auto-play silent video ads to encourage video consumption and advertising on the platform. Microsoft’s AI reaches human level accuracy in speech recognition. Also, Formula One enters the virtual realm launching its first eSport championship.

Moreover, as we approach the August bank holiday weekend, a study predicts that searches for Christmas-related items will start on Friday!

HEADLINES

 INSIGHTS

  • An interesting report on the UK growth of the beauty market and how ‘Make Up’ searches are up 300%
  • It’s beginning to look a lot like Christmas; how Seasonal Shopping starts this Friday!
  • How Formula One attempts to tap into a new, younger audience

COOL

DEEP READS

  • Facebook for the face? What Facebook’s patents tell us about their glasses product
  • How Amazon have slowly built a vast collection of secret brands
  • Microsoft’s speech recognition software is statistically on a par with ours

If you see anything FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

HEADLINES

 INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD


OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

HEADLINES

 INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD


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