Tag: OMD FWD

OMD FWD w/c 2nd October

👋Hello and welcome to your weekly FWD! This week, prepare for your tweets to get longer as Twitter have begun testing 280-characters-long tweets across certain languages. Voice search is being used more than ever, which is only going to speed up as Amazon launches a variety of Alexa-powered products and a BMW integrationLove tech and food🍗? Then you can’t miss Jamie Oliver’s 👨‍🍳 new chatbot that offers recipes via emojis👏.

More disruption ahead! Harvard and MIT researchers have developed a new health-monitoring smart ink tattoo. While high-tech vacuum cleaners producer, Dyson, sets to launch an electric car 🚗 by 2020.

Lastly, join our Executive Strategy Director, Andy Upton, on a live webinar about “How do you become a marketer without borders in a multichannel world?” this Monday 9th of October at 11am, register here.

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DEEP READS

As usual, please share anything you find interesting using the hashtag #OMDFWD


OMD FWD w/c 28th August

Hello and welcome to this week’s OMD FWD! Despite it being officially summer you can’t blame us for saying “Winter is coming”…as this week Facebook rolled out a special Game of Thrones photo filter for the season finale (don’t panic no spoilers included!).

Facebook has also been making some changes to the platform, moving towards TV-like content after seeing higher engagement from serialised publisher content, blocking advertising on pages that share fake news and withdrawing some of the less business-focused ad formats. Meanwhile, Amazon continues to rise in the ranks of the online giants, expanding its programmatic offering and moving into the FinTech space. However, Walmart and Google are partnering to challenge Amazon’s ascent by taking on Alexa in the voice-shopping market. It also appears that Alexa may face some other intruders in the future…kids!

Do you think you have an idea that could turn you into a tech titan? Perhaps involving smart homes or self-driving cars? Take a look at Uber’s first pitch to get some ideas on how to do it!

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If you see anything FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

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  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD


OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

HEADLINES

 INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD


OMD FWD w/c 31st July

Hello and welcome to your weekly OMD FWD!

Reality is stranger than fiction with printed submarines and robots in the workplace, but fear not, they are not here to steal our jobs. You can now say ‘adios’ to being lost in translation during your holiday with this real-time translating earpiece. Moment marketing becomes easier with Facebook launching natural language processing in Messenger 2.1, enabling brands to scale their experiences on the platform.

On another note, Google was named the world’s healthiest brand and is now trialling autoplay videos in search results, which could pose opportunities for brands. Amazon is a contender to turn the digital duopoly into a troika as the company pledges to become an ad platform leader. Also, Arianna Huffington raises the bar for Uber’s next CEO.

While you wait for next week’s OMD FWD, check out the best iPhone and iPad apps of 2017.

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DEEP READS

If you see anything of FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 24th July

Hello and welcome to your friendly, neighbourhood weekly FWD! 

As Comic-Con fever has taken over this week, the digital galaxy has been lit up as the tech giants take on their foes! While Facebook tackles fake news by preparing to let users pay for their favourite news content, Google is hunting down fraudulent ads and YouTube is going up against online extremism. There is also a new army of giants being built, this time from AI, that hope to protect us from future cyber-attacks.
 
Back on planet earth – have you ever wondered how to monitor your pets’ fitness? You can now measure it playing fetch with a high-tech rubber ball. And you’ll never go hungry in an Uber again as start-up Cargo aims to launch an in-Uber vending machine, giving new meaning to food on the go!

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and finally, The Rock shows us all how to get the best out of Siri

If you see anything of FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c May 15th

This week the remnants of last week’s global cyber attack has continued to hold news. A security blogger known as ‘MalwareTech’, managed to halt the global attack by accidentally finding a hole in the software code. The blogger found the web address attached to the malware unregistered and bought it for eight pounds! This allowed him to see where the computers were accessing it from, instantly triggering a code to halt the spread. Elsewhere, AI maintains a strong position in media news, particularly on the subject of Chatbots and voice-activated devices. Juniper Research predicts Chatbots will save UK businesses £6 billion every year until 2022, the areas of predicted savings are in the healthcare and banking industries. Whilst in connection to voice-activated devices, Amazon remains dominant as American Express has launched payment using Alexa and the new ‘Echo Show’ starts shipping next month.

HEADLINES

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DEEP READS

As always, please share anything you find interesting at #OMDFWD


OMD FWD w/c May 2nd

Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.

HEADLINES

 INSIGHTS

COOL

DEEP READS

If anything piques your interest, please share at #OMDFWD.


OMD FWD w/c May 2nd

Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.

HEADLINES

 INSIGHTS

COOL

DEEP READS

If anything piques your interest, please share at #OMDFWD.


OMD FWD w/c April 24th

This week momentum has been building around Google’s reported plans to introduce its own ad-blocking feature, in both the mobile and desktop versions of Chrome. At first glance, the feature seems counter-intuitive, since Google’s annual online ad revenue exceeded $60 billion, yet it is clearly a defensive move. The focus is on the improvement of user experience and ultimately the reduction in fast growing third party ad blocking software. Elsewhere, at Facebook’s F8 conference, augmented reality continues to gain prominence, as they launched their strategy and intent for developing the Metaverse.

HEADLINES

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 COOL

 DEEP READS

As ever, please tag and share anything you spot with #OMDFWD.


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