Tag: old spice

The ride-sharing app Uber has developed a new technology that it plans on using to track driver behaviour. Designed to improve passenger safety the technology will specifically monitor if drivers are travelling too fast or braking too harshly. Uber and drivers will receive data about their driving performance, along with safety tips on how they can improve their journey. Partnering with the Governor’s Highway Safety Association and Mothers Against Drunk Driving this announcement shows a true dedication to using cutting edge technology and data to not only improve consumer experience but in the long run, save lives. The shift in ambition demonstrates how important aspects such as efficiency, safety and the environment now are in the automotive industry and their business objectives. With these aspects being increasingly important to consumers we expect to see a rise in automotive businesses focussing their attention on purposeful product development and marketing that not only engages the consumer but benefits their livelihood. Read, learn and share away.

HEADLINES 

• Apple plans to acquire the artist owned streaming service Tidal
• Snapchat announces Chat 2.0, aimed at combining video, audio, stickers and GIFs
• Facebook Messenger for business updates galore (including GIFs, obviously)

 INSIGHTS

• Memes, EU citizens and Canada. What the UK digital fallout from Brexit can tell us?
• Why Facebook algorithm shift toward friend and family content is good news for social video
• How Uber plan to use mobile technology to track employee driving performance

COOL

• Hologram Karaoke is a thing and means you could take the stage with your favourite artist in the future
• Apple patents technology which could prevent people using their iPhones to film at gigs, but have released 4 new emoji packs to make up for it
• Old Spice have launched an 8 bit social game and you’re the star

DEEP READS

• Speaking of social gaming, remember Farmville? How social gaming can suffer from an over-reliance on Facebook
• More Brexit? What we can learn from opposing Brexit social media strategies
• What are the possibilities of Oculus Rift lifting it’s device restrictions

Please do share anything interesting you spot on Twitter with #OMDFWD

Tim Shank can guarantee he’ll never leave home without his keys. Why? His house keys are located inside his body. Shank, the president of the Minneapolis futurist group TwinCities+, has a chip installed in his hand that can communicate electronically with his front door and tell it to unlock itself. Shank is one of a growing number of “biohackers” who implant hardware ranging from microchips to magnets inside their bodies. Some biohackers use their implants in experimental art projects whilst others who have disabilities or medical conditions use them to improve their quality of life. Whilst the long-term health risks of the practise are still unknown, many biohackers claim that, if done right, implants can be no more dangerous than getting a piercing or tattoo. With 25% of Australians found to be “at least slightly interested” in paying for purchases through a chip implanted in their bodies, it looks like we could be looking at a very advanced future for contactless payment. As always, share anything interesting you spot with #OMDFWD

HEADLINES

• Top stories from Apple’s #WWDC event including iOS 10, Apple Pay for websites, introduces Memories and opening Siri to developers
• Microsoft is to acquire LinkedIn for a reported $26 billion dollars
• All of Snapchat’s big advertising changes including an API launch unveiled in one summary
• Facebook officially launched 360 photos with this post from TIME shared by Zuck and looks to bring live-stream gaming to the newsfeed

INSIGHTS

• Lessons we can learn from Jeff Bezos’s Washington Post
• Why Facebook is forcing us to use its Messenger app
• Why the BBC and VR are a perfect fit. Big experimental budgets and lots of assets to this about reusing

COOL

• A movie that has been written by an algorithm turns out to be hilarious and intense
• The 25 campaigns that are favourites to win at Cannes
• Run it. Track it. Win it. Old Spice taps into the trend for running ‘shapes’

DEEP READS

• The new frontier of digital implants and what putting magnets and microchips under your skin can do
• Is Watson the creative of the future?
• Thoughts on the future of podcasting