OMD FWD w/c April 18th
Until recently Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios. Now Robyn is applying her creative talents towards building the personality of a different type of character- a virtual assistant animated by artificial intelligence, that interacts with sick patients and sends the data straight to a real doctor. As the creation of virtual assistants increases, Silicon Valley is being inundated with poets, comedians and fiction writers who are charged with engineering the personalities for a fast-growing crop of artificial intelligence tools. Share anything interesting you spot with #OMDFWD.
HEADLINES
- Several companies emerge as front-runners to buy Yahoo
- Amazon changes the model, adding standalone subscription options and taking aim at the competition
- Vine’s new Watch button takes the platform in a new direction
- Ticketmaster to start selling tickets on Facebook
INSIGHTS
- A journey into the lives of ‘The Minecraft Generation’
- Early insights into the performance of Chatbots suggests they have a way to go, and to succeed they must take advantage of the messenger environment, rather than just ‘acting’ like bots
- US teens rate Snapchat as their number one social channel, edging ahead of Instagram
COOL
- Meet Facebook’s new slick 360 degree camera
- With this list of labels, it doesn’t get any cooler than connected clothes!
- Game of Thrones new season launches with a 360 degree interactive credit sequence
DEEP READS
- What the decline of personal sharing on Facebook means for brands
- How creatives are now being brought in to assist with the development of AI
- Interesting opinions from the NYT on the business of monetising publisher content