OMD FWD w/c May 30th
Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD
HEADLINES
- Twitter set to drop their Buy button, 8 months after its launch
- Google is now the largest media owner in the world, controlling 12% of all global media spend
- Spotify is allowing brands to sponsor the most popular playlists
- Google turns to Google Maps as its latest source of ad revenue
Insights
- Find out how the recent Instagram changes affect your marketing
- Publishers’ Facebook videos are shared 7 times more than links
- Why changing your app’s logo can make an impact on engagement
Cool
- This is how you Snapchat while climbing Mount Everest
- Get your household Robot for the price of a new Smartphone
- How Intel provide 360 replays for the NBA
Deep reads
- What does the future hold for wearable tech?
- Microsoft and Facebook want to create a new transatlantic internet cable
- Apple’s route to Virtual Reality
And finally, Chewbacca replies to Chewbacca Mom