Tag: Mattel

Welcome to the CES 2017 OMD FWD special. As the dust settles on the Mojave Desert, there’s a quiet acknowledgement of Amazon’s Alexa triumph as the most widely integrated technology. But it’s still early days in voice technology, with little platform loyalty and leadership positions yet to be cemented. We expect 2017 to be an incredibly exciting year for voice AI. Bloomberg reports that the potential is huge as the technology is exponential, with voice AI reaching 40 million homes by 2021.

Elsewhere mobile devices explored 3D cameras, smart home technology merged with mobility, cars got smarter and televisions became thinner. With so much coverage of CES, explore our round-up of the most interesting news articles.

HEADLINES

• In the final tally of the show, Amazon Alexa reigns as the ‘Grand Winner’, and they didn’t even have a booth. Quartz summarises the best in show
• One of the biggest brand stories was from Mattel who launched a kid-focused Echo alternative which is due to launch June 2017.  Our children will use these technologies from a very early age as more competitors come into the market

 INSIGHTS

• BBC discusses how Alexa’s win at the show will benefit Amazon
• Nvidia has grown their business through partnerships with Facebook, Google, and Audi to name a few. In turn, they have become the core business of every other tech company of size and significance. Tech Crunch take a look at how their partnership strategy has worked
• The automotive industry continues to push the boundaries of technology forward and the show saw hologram displays and smart home integration as well as new concept cars
• BBC questions tech’s obsession with sensors with CES giving you insights to problems you never knew you had

 COOL

• Robots were everywhere and here are 4 robots you might want in your home.  Our money is going to Kuri
• HTC wants to drive the VR revolution by introducing a subscription service: ‘The Netflix for VR’
• A digital sole which learns your running patterns and adapts to support you during terrain changes, or if you began to pronate due to tightness of muscles
• A mechanisation of a human being came in the form of the exo skeleton which has the promise to give mobility to the disabled.
• For a full run down on the coolest gadgets in the show, read our round-up here

DEEP READS

• The show has just finished so deep reads are limited. Here’s our own thoughts on what the rapid proliferation of virtual personal assistants at CES 2017 mean for product development?

As ever, please read, learn and share away, #OMDFWD