OMD FWD w/c 15th January
Hello and welcome to your post-CES edition of FWD. L’Oréal presented a wearable battery-free electronic UV sensor, and the WWE and NextVR are partnering to bring wrestling to your headset. Facebook cuts the clutter in newsfeeds to help users have more active and meaningful social interactions. Whilst this means organic reach on Facebook will decrease, the company is also testing a new section inside its app for local news, events and announcements. Amazon takes advantage of bringing in new ad tech tools for publishers and is launching its Transparent Ad Marketplace in Europe. If you missed out on CES, don’t worry, you can still catch up on the key trends and biggest developments from the exhibition by heading over to the OMD EMEA blog. Experts from across OMD have captured the biggest revolutions and evolutions of the week.
- For those that still have Facebook Friends – the company announces a returning onus on friends, not brands
- Facebook will attempt to filter local news too
- Amazon unveils its ad tech ambitions, which seeks to offer increased transparency for all
- UK Shoppers spent £1bn more than anticipated and bought more unwelcome socks than ever
- The growth of AI in chart form
- One in six own a smart speaker (and counting!)
- Ever wondered if you have a doppelganger? Google can help with that!
- For any budding/closet Wrestling fans out there, a future in the ring is very much a reality
- L’Oreal launch a rather nifty wearable to combat UV rays
- What the future implications are for brands which rely on the Newsfeed
- What the outlook is for the Virtual Assistant marketplace in 2018 competition is setting up to be the key trend for 2018
- Who were the successes at CES and the aftermath
Another call for stories, we love it when you get involved! If you find anything interesting, please share using #OMDFWD.