OMD FWD w/c April 3rd
Hello and welcome this week’s OMD FWD. Know that while we wanted to include a veritable feast of fake news and April foolery, we’ve limited these to the ‘Cool’ section. Everything else is totally ‘legit’, promise…
This week saw a milestone day for the world of mobile, as Android internet usage during March overtook Windows PCs, albeit by less than 1%. Whilst this could have been predicted with smartphone shipments overtaking PCs six years ago it is still a sign of how important smartphones have become to many people. Elsewhere, Reddit and Vive have announced new and improved services. Reddit has revamped its self-service advertising offering whilst HTC with Vive has introduced VR ad’s, offering immersive and effective impressions. With VR now offering a clear advertising opportunity it will be interesting to see how brands react.
HEADLINES
- Snapchat discover now has a search function (rejoice!)
- Reddit has revamped its self-service advertising offering
- HTC will be incorporating advertising into its Vive VR offering
INSIGHTS
- Android internet usage has overtaken windows PC’s for the first time
- Small business payment solution Square launches in the UK is a big thing
- While you’ll be seeing a whole lot more of 360 live-steaming
COOL (AKA FAKE NEWS)
- Amazon Echo can now listen and react to animals
- Miss Pac-man has made her way onto your Google Maps
- Google also unveil ‘Google Gnome’
DEEP READS
- What happens when an unknown artist is given a Spotify playlist push
- Facebook have subtly added a ‘rocket’ icon and this is the potential uses
- What the potential impact of AI on B2C services could be…
Find anything extraordinary this week? Share it via #omdfwd and we’ll make sure to include.