85% of Italian businesses are family-run; however, families working and living in close proximity can cause disagreements and ultimately put the business at risk. Thanks to their range of commercial vehicles, Renault has a wealth of experience with family enterprises and wanted to come to the rescue with an innovative solution that would help improve internal management. In partnership with Google For Work, Renault developed a dedicated app allowing fathers and sons to work together at a distance. The app provides a set of digital tools, such as folders, memo documents, delivery schedules, etc., to help them share their work, without sharing a physical workspace. The Renault Business Booster allows dads and their sons to have space from each other during the working day and to come back together in their spare time, saving their businesses and relationships.
https://youtu.be/D0bBDVaJizM
To demonstrate the power of the Renault Business Booster in real-life situations and stay true to the client’s positioning of ‘success boosters’, OMD targeted craftsmen, small entrepreneurs and the owners of family enterprises. We selected channels and content with high affinity to this group, adopting a seamless approach where media channels and content merged. A direct affiliation campaign drove app downloads, while a partnership with Mediamond allowed us to produce a TV show to bring real family business stories to life. ‘SOS Family Business’, a four-part series, aired on Mediaset channels in prime time and was supported by online video on popular sport websites, stories about fathers and sons in a major local magazine and content on Renault and Mediamond’s social channels.
The final chapter of this fully integrated story was the launch of a roadshow which took Renault’s new range of commercial vehicles to 100 Italian cities. Consumers were given the chance to participate in events, interact with the app and sit behind the wheel of one of the new vehicles with exclusive test drives.
Results
- 79,000 app downloads
- Over 29,000 digital media impressions (+45% impression delivery)
- 5m interactive video views
- 2m TV reach
- 41%+ of Twitter followers
- 11,391 new sales leads
- 40%+ commercial vehicles sold vs. 2014
- 1 importer of commercial vehicles in Italy in 2015
OMD IS ONCE AGAIN THE MOST MEDALED MEDIA AGENCY IN CANNES
OMD has once again proved to be an indomitable force as we were hailed as the most awarded media agency network, earning a total of 63 lions across many different categories. Winning 3 grand prix, 9 gold, 16 silver and a staggering 35 bronze. OMD has again without doubt stolen a march on its competitors at one of the most prestigious creative events in the industry.
OMD’s accolades were awarded for work across a broad spectrum of client categories – including automotive, CPG, financial services, media, retail, sports goods and technology – by OMD agencies across the globe. On top of being the most awarded media agency in the Media category, OMD also topped the ranking in 7 further categories including Digital Craft, Creative Effectiveness, Cyber, Integrated, Film, Film Craft and Health & Wellness.
OMD WINS SPAN GLOBE AND CATEGORIES
- OMD SWEDEN – SLOW DOWN GPS, IF INSURANCE (6 TOTAL – 1 GOLD, 1 SILVER, 4 BRONZE)
- OMD SWEDEN – THE ORGANIC EFFECT, COOP (4 TOTAL – 1 GRAND PRIX, 1 GOLD, 1 SILVER, 1 BRONZE)
- MG OMD UK – TINY DANCER, JOHN LEWIS INSURANCE (3 TOTAL – 1 GOLD, 2 BRONZE)
- OMD SWEDEN – THE FISH, KLARNA (2 TOTAL – 2 BRONZE)
- OMD SWEDEN – THE CHEESE, KLARNA (1 TOTAL – 1 BRONZE)
- OMD SWEDEN – THE SWIM, KLARNA (2 TOTAL – 2 BRONZE)
- OMD UK – HUMANS, CHANNEL 4 (2 TOTAL – 2 SILVER)
- MG OMD UK – THE MAN ON THE MOON, JOHN LEWIS (2 TOTAL – 1 SILVER, 1 BRONZE)
- MG OMD UK – MONTY’S CHRISTMAS, JOHN LEWIS (1 TOTAL – 1 GRAND PRIX)
- OMD UAE – DATE NIGHT, HENKEL (1 TOTAL – 1 SILVER)
- OMD UAE – SUNDAY STROLL, HENKEL (1 TOTAL – 1 SILVER)
- OMD UAE – BARKING PUPPY, HENKEL (1 TOTAL – 1 SILVER)
- OMD UAE – I CAN TEACH YOU TOO, DUBAI CARES (1 TOTAL – 1 BRONZE)
- OMD ITALY – DACIA FAMILY PROJECT, RENAULT ITALIA (1 TOTAL – 1 BRONZE)
- OMD GERMANY – KEYS OF HOPE, DEUTSCHER CARITASVERBAND / CARITAS INTERNATIONAL (1 TOTAL – 1 BRONZE)
- OMD ITALY – BUSINESS BOOSTER, RENAULT ITALIA (1 TOTAL – 1 BRONZE)
- OMD UK – HUNTED, CHANNEL 4 (1 TOTAL – 1 BRONZE)
- MG OMD UK – A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS, JOHN LEWIS (1 TOTAL – 1 BRONZE)
- OMD UAE – CHAMPIONS HIJACK, GO SPORT (1 TOTAL – 1 BRONZE)
- OMD USA – THE SUPER BOWL DUNK, GATORADE (5 TOTAL – 1 GOLD, 1 SILVER, 3 BRONZE)
- OMD USA – GE PODCAST THEATRE PRESENTS THE MESSAGE, GE (3 TOTAL – 2 GOLD, 1 BRONZE)
- OMD USA – IN-A-SNAP, LOWE’S (3 TOTAL – 1 SILVER, 2 BRONZE)
- OMD USA – NYT VR, THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI (1 TOTAL – 1 GRAND PRIX)
- OMD USA – THE LADY GAGA + INTEL PERFORMANCE, INTEL (1 TOTAL – 1 GOLD)
- OMD USA – COLOR BARS, APPLE (1 TOTAL – 1 SILVER)
- OMD USA – INTEL WINTER X GAMES 2016, INTEL (1 TOTAL – 1 BRONZE)
- OMD USA – RAINBOWS, DORITOS (1 TOTAL – 1 BRONZE)
- OMD USA – PEPSI + EMPIRE PARTNERSHIP, PEPSICO (1 TOTAL – 1 BRONZE)
- OMD USA – HISTORY OF SOUND, APPLE (1 TOTAL – 1 BRONZE)
- OMD NEW ZEALAND – UNFORGOTTEN SOLDIERS, SKY TELEVISION NEW ZEALAND (7 TOTAL – 3 SILVER, 4 BRONZE)
- OMD NEW ZEALAND – HELLO, NZ TRANSPORT AGENCY (1 TOTAL – 1 GOLD)
- OMD COSTA RICA – #LEYDEMIERDA (#SHITLAW), TERRITORIO DE ZAGUATES (2 TOTAL – 1 SILVER, 1 BRONZE)
- OMD DOMINICAN REPUBLIC – END THE SILENCE, LA SIRENA (2 TOTAL – 1 GOLD, 1 SILVER)
Mainardo de Nardis, Global CEO, OMD Worldwide said, “We are thrilled and proud to have been awarded and recognised once again for our commitment to stronger, smarter and better work for our clients. Creativity remains at the core of everything we do at OMD and as the landscape changes in our industry we have the agility and the talent to lead and equally make our clients leaders in their categories as well. We wish to thank all of our incredible clients that make this possible – and our people, without whom none of this would be possible”