Tag: iOS

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

HEADLINES

• Amazon gets serious about live sports streaming with Premier League package purchase
• Microsoft acquires GitHub (and its 28m active coders) for $7.5 billion
• BuzzFeed restructures its advertising unit to better fit future growth potential

INSIGHTS

• iOS 12 is upon us, so here’s the best new updates you can expect for your i-devices
• 45.5% of the UK population now listen to online audio, an 11.2% rise from 2017
• Here’s 5 key skills for every modern marketer

COOL

• Beats by Dre bring in Guy Ritchie to direct their new “mix-tape” World Cup ad, and it is very Guy Ritchie
• Facebook is finally bringing back music to social media profiles (MySpace fans rejoice!)
• Adidas and Nike have teamed up with Bitmoji to let fans wear World Cup kits virtually

DEEP READS

• Why are Microsoft putting data centres at the bottom of the ocean?
• Lush vs Spycops: Should ‘brand purpose’ be used as a platform for engaging consumers?  (Oasis doesn’t think so!)
• Should tech companies such as Amazon be more responsible for who they sell their products to?

As always, please share anything you find interesting using #OMDFWD

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

HEADLINES

• Amazon gets serious about live sports streaming with Premier League package purchase
• Microsoft acquires GitHub (and its 28m active coders) for $7.5 billion
• BuzzFeed restructures its advertising unit to better fit future growth potential

INSIGHTS

• iOS 12 is upon us, so here’s the best new updates you can expect for your i-devices
• 45.5% of the UK population now listen to online audio, an 11.2% rise from 2017
• Here’s 5 key skills for every modern marketer

COOL

• Beats by Dre bring in Guy Ritchie to direct their new “mix-tape” World Cup ad, and it is very Guy Ritchie
• Facebook is finally bringing back music to social media profiles (MySpace fans rejoice!)
• Adidas and Nike have teamed up with Bitmoji to let fans wear World Cup kits virtually

DEEP READS

• Why are Microsoft putting data centres at the bottom of the ocean?
• Lush vs Spycops: Should ‘brand purpose’ be used as a platform for engaging consumers?  (Oasis doesn’t think so!)
• Should tech companies such as Amazon be more responsible for who they sell their products to?

As always, please share anything you find interesting using #OMDFWD

Businesses will soon be able to message WhatsApp users, as the company plans to give its parent company, Facebook, personal information including users’ phone numbers. WhatsApp’s billion-plus users will be notified of changes to the privacy policy and will be able to opt out within 30 days. Even though WhatsApp has said it won’t use banner ads or allow spam on the platform the ad targeting will be on Facebook’s own platform. The feature has been under testing since WhatsApp dropped its yearly fee service at the start of the year. WhatsApp and Facebook accounts will continue to remain separate and the service will not be merging with one another. However, WhatsApp updated its privacy policy stating “messages you may receive containing marketing could include an offer for something that might interest you”. The company still insists that it does not sell ads when activating the service, linking to a blog post from 18 June 2012 titled “why we don’t sell ads”. Whilst Instagram enjoys revenue from advertising neither WhatsApp nor Facebook Messenger do. However, they have yet to fully leverage its billion-plus user base and the potential is there. As always, share anything you find interesting with #OMDFWD

HEADLINES

• WhatsApp will begin sharing private information with Facebook and is preparing to allow businesses to message users
• You can now hail a self-driving taxi (in Singapore)
• Facebook rumoured to be getting into header bidding

INSIGHTS

•  The new iOS 10 update could have a big impact on the ability to measure mobile conversions
• Some examples of how brands are using Facebook Live
• Why focusing on improving your digital product can be your most effective marketing

COOL

• This Mobile game can diagnose autism
• Ghostbusters fully immersive mixed reality experience
• Sea Hero quest is a Mobile App that has won 9 Cannes Lions, had more than 1 million downloads and provided scientists with 1770 years worth of lab-based Dementia research

DEEP READS

• 11 reasons to be excited about the future of tech
• How technology hijacks your brain
• What’s going to be the long-term impact of electric vehicles?