Tag: Instgram

OMD FWD w/c Jan 3rd

Technology is affecting in dramatic fashion how we live, work, eat, socialise and play. 2016 saw the rise and rise of virtual reality, with virtual assistants moving out of our phones and into our homes and smart home technologies finally breaking into the mainstream. Undoubtedly 2017 will see a plethora of new technological breakthroughs and the Digital Trends piece below details five of the most revolutionary – including the Internet of Things based on interoperability, artificial intelligence, the rise of synthetic food, augmented reality and 3D printing for all. Will Christmas 2017 see us eating man-made turkey and asking our artificial assistants to wrap the latest 3D printer to go under the tree? 

HEADLINES

 INSIGHTS

 COOL

DEEP READS

As ever, please read, learn and share away, #OMDFWD. Happy new year to all!


OMD FWD w/c May 30th

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

  • Twitter set to drop their Buy button, 8 months after its launch
  • Google is now the largest media owner in the world, controlling 12% of all global media spend
  • Spotify is allowing brands to sponsor the most popular playlists
  • Google turns to Google Maps as its latest source of ad revenue

Insights

  • Find out how the recent Instagram changes affect your marketing
  • Publishers’ Facebook videos are shared 7 times more than links
  • Why changing your app’s logo can make an impact on engagement

Cool

Deep reads

And finally, Chewbacca replies to Chewbacca Mom


OMD FWD w/c April 25th

With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al, the landscape is changing beyond all recognition. And this represents a huge opportunity for brands and agencies to reinvent the future, to drive greater innovation around fostering more meaningful customer engagement, experiences and relationships. Please do share anything interesting you spot on Twitter with #OMDFWD

HEADLINES

INSIGHTS

COOL

DEEP READS


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