OMD FWD w/c Nov 14th
Unusual things are happening this week, from people freezing for the mannequin challenge and UFO emoji’s, to futuristic vending machines appearing in towns to sell spectacles (but after the result of the recent US election, we should be prepared to no longer be surprised). If you are lucky enough to be strolling down the road and catch sight of one of these unusual-looking vending machines, you could be forgiven for thinking that you have walked onto the set of Despicable Me 3, but draw a little closer and you discover that this vending machine is in fact a very cool bit of tech. Left unattended the machine is just “sleeping”, but motion sensors wake it up as you approach. You are met by a big digital eye that interacts with you…it’s not a Minion, it’s a vending machine and it wants to sell you a device for $130 – The Snapchat Spectacle. Whether this new product will become more popular than the Google Glass is still to be decided; however, there are certainly some interesting opportunities for brands wanting to reach an audience of Snapchat loving millennials.
HEADLINES
- Facebook now lets you advertise Messenger Bots in the Facebook newsfeed
- Adobe acquires TubeMogul, to compete with wider end-to-end technology competitor offerings
- What makes a campaign #successful? Twitter selects the best campaigns on the platform worldwide over the last year
INSIGHTS
- A whopping 72% of the UK will share Christmas related content and there are four key sharing periods
- How Google are using their consumer data to differentiate in the music streaming space
- Instagram adds further features its Stories product, while Periscope also adds new features, including superfans and groups
COOL
- You will never have seen a vending machine quite like the Snapchat Spectacle offering
- OMG! Here is the latest set of planned emojis to be rolled out
- Pinterest has a mighty useful ‘tried’ button to share when you have sampled or experienced previously
DEEP READS
- Not the deepest of reads, but here are best Mannequin Challenges to date
- While you can’t get much more ‘native’ Google search ads, Google has partnered with native content ad partner to shift landscape and expand native offering
- A look at how Buzzfeed and Twitter used the existing strength of their platform to showcase election content
Share anything you see through the week with the hashtag #OMDFWD