Tag: Holograms

In October, Twitter announced it was shutting down Vine, its app that lets users create and share 6-second looping videos. However, the company has now announced it won’t actually pull the Vine app from the app store but instead transition it to a new, low maintenance app called Vine Camera. The videos recorded using the new app can be saved to your camera roll or posted directly to Twitter, following a similar strategy to Facebook-owned Instagram. Whilst it is fairly common for under-performing products to simply get closed down entirely Twitter have kept Vine partially online. It will be interesting to see if Vine Camera takes off in the New Year. But before we say goodbye to 2016, Google take us through a trends overview for 2016, from Pokémon to Donald Trump, and TrendWatching tell us what trends to look out for in 2017.

HEADLINES

• Facebook are to trial users blocking certain ad content types from their newsfeed
• Ikea have renamed their products based on Google ‘problem’ searches (handily, the products also solve them)
• AirBnb are looking to expand into offering flights on their platform

INSIGHTS

• How Pokémon is more popular than Trump – Google showcase their trends overview for 2016
• There is future in sharing. Twitter test new designs to ‘share’ on the platform, moving away from the current retweet option
• Is Vine back from the brink? The app is to relaunch as ‘Vine Camera’ in January, without community support

COOL

• One big positive in 2016 – here is a novel way for technology to deliver a pint quicker than the average bar
• Unwanted Christmas gift? Burger King will trade it for a Whopper
• It won’t be lonely this Christmas (but it may be unsettling), with a very friendly AI from Gatebox

DEEP READS

• How tweeting when you are ill is helping to map out the spread of germs
• Introducing Waymo – how a self-driving Google project is now its own Alphabet entity
• Trendwatching have identified their top trends for 2017

… AND THE OMD FWD TOP 3 FOR 2016

• The Deloitte Mobile Report – There’s no place like Phone
• How Facebook announced its live video format would sit at the top of the Newsfeed
• KitKat, who have lost their EU trademark on the four-finger shape just before Christmas, gave students a break from revision by launching fetching holograms of a popular boy band

See you in 2017! Please share anything you spot interesting over the seasonal period with #OMDFWD

Pinterest rumoured to be launching Video advertising, GM buys a ride sharing company, everybody’s buying on Mobile, Kids spending more time online than watching TV and prepare to play with a Hologram whilst taking a break…Share what you find interesting #OMDFWD

HEADLINES

• Pinterest may be launching Video advertising
• Prepare to be asked why you didn’t ‘LOVE’ a Facebook status update.  Facebook adding emoji emoticons to the ‘like’ button
• After a $500m investment in Lyft, General Motors acquires Sidecar, another ride-sharing company

 INSIGHTS

• UK leads Western markets with 64.5% of Retail Traffic coming from Mobile in 2015.  Interestingly, High St brands, rather than online only retailers, are getting the most traffic
• For the first time, Children are spending more time socialising and viewing content online than watching TV
• 5m Google Cardboard viewers shipped.  25m cardboard apps downloaded. Get your cardboard stats here

 COOL

• Marvel incorporating emoji’s into their Above the Line marketing for Deadpool
• Prepare to be transported to many more galaxies far, far away.  The ILMxLab expects to make loads more VR experiences for Star Wars and other films
• Kit Kat turns packaging into Holograms

DEEP READS

• How Instagram is facilitating a new language for Teens and Tweens
• The big App trends from 2015 from the Guardian
• How Facebook and Twitter help in the searches for Missing children

And finally….prepare to see a drastic increase in the sale of home popcorn…maybe…

Have a great week!