The ride-sharing app Uber has developed a new technology that it plans on using to track driver behaviour. Designed to improve passenger safety the technology will specifically monitor if drivers are travelling too fast or braking too harshly. Uber and drivers will receive data about their driving performance, along with safety tips on how they can improve their journey. Partnering with the Governor’s Highway Safety Association and Mothers Against Drunk Driving this announcement shows a true dedication to using cutting edge technology and data to not only improve consumer experience but in the long run, save lives. The shift in ambition demonstrates how important aspects such as efficiency, safety and the environment now are in the automotive industry and their business objectives. With these aspects being increasingly important to consumers we expect to see a rise in automotive businesses focussing their attention on purposeful product development and marketing that not only engages the consumer but benefits their livelihood. Read, learn and share away.
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