Tag: Google Maps

Hello and welcome to the final FWD of 2017! As we wrap up for the year, we have some final gifts from the tech universe for you to fill your stockings with! Bitcoin’s value is soaring, Google Maps is soon to tell us when it is time to get off the train or bus, and Twitter is making it easier to expand on our thoughts by creating Threads. Test it out now by sharing your view on the winner of Twitter’s ‘World Cup of Christmas Songs‘.

HEADLINES

• Facebook is clamping down on posts that ask people for Likes or shares
• Twitter makes it easy for users to create Threads made up of related thoughts. Ralf Little will be happy
• Instagram now lets you follow hashtags

INSIGHTS

• 5 things we learned about influencer marketing this year
• New Facebook study highlights effectiveness of mobile video techniques
• 89% of Indian auto sales are now digitally influenced

COOL

• The Grand Tour returns for season 2 with rally cars powered by tweets
• As UK news brands begin publishing articles written by robots, is this the end for journalists?
• Google Maps will soon tell you when it’s time to get off your train or bus

DEEP READS

• Industry predictions for 2018, by Forresters
• How advertising can power growth beyond Brexit
• As Bitcoin’s value soars, what is next for the digital currency?

And finally, as we look back across 2017, here are the top 5 clicked OMD FWD articles from the year:

1. UK FMCG report
2. Market report for the UK Retail-Beauty sector
3. OMD EMEA’s ‘Retail Revolution: The Possibilities, Potentials & Pitfalls of Implementing AI’
4. Five tech trends that will change the world in 2017
5. Facebook Messenger begins testing ads

Merry Christmas and Happy #OMDFWD New Year to you all!

Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.

HEADLINES

• Twitter sees a welcome growth spurt in Q1, with 9 million new users in the last 3 months and announces a content streaming partnership with Bloomberg
• Channel 4’s launches personalised VOD ads that will call out your name
• Founder of Wikipedia Jimmy Wales launches an online newspaper in a bid to combat fake news

 INSIGHTS

• Mobile drove 99% of new online advertising money in 2016
• GenXers spend more than millennials on smart home devices
• Is it time for a digital detox?

COOL

• Chat to Albert Einstein on Messenger with National Geographic’s brilliant chat bot
• Heineken encourages us to embrace our differences and bond over a beer with their new #OpenYourWorld campaign
• Help the northern white rhino find a mate by swiping right on Tinder

DEEP READS

• Never lose your parked car (or your rag) again with the help of Google Maps
• You may regret asking, “how do I look?” as Amazon’s $200 Echo Look judges your outfit
• Watch Elon Musk’s TED talk about underground roads and self-driving cars

If anything piques your interest, please share at #OMDFWD.

Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.

HEADLINES

• Twitter sees a welcome growth spurt in Q1, with 9 million new users in the last 3 months and announces a content streaming partnership with Bloomberg
• Channel 4’s launches personalised VOD ads that will call out your name
• Founder of Wikipedia Jimmy Wales launches an online newspaper in a bid to combat fake news

 INSIGHTS

• Mobile drove 99% of new online advertising money in 2016
• GenXers spend more than millennials on smart home devices
• Is it time for a digital detox?

COOL

• Chat to Albert Einstein on Messenger with National Geographic’s brilliant chat bot
• Heineken encourages us to embrace our differences and bond over a beer with their new #OpenYourWorld campaign
• Help the northern white rhino find a mate by swiping right on Tinder

DEEP READS

• Never lose your parked car (or your rag) again with the help of Google Maps
• You may regret asking, “how do I look?” as Amazon’s $200 Echo Look judges your outfit
• Watch Elon Musk’s TED talk about underground roads and self-driving cars

If anything piques your interest, please share at #OMDFWD.

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

• Twitter set to drop their Buy button, 8 months after its launch
• Google is now the largest media owner in the world, controlling 12% of all global media spend
• Spotify is allowing brands to sponsor the most popular playlists
• Google turns to Google Maps as its latest source of ad revenue

Insights

• Find out how the recent Instagram changes affect your marketing
• Publishers’ Facebook videos are shared 7 times more than links
• Why changing your app’s logo can make an impact on engagement

Cool

• This is how you Snapchat while climbing Mount Everest
• Get your household Robot for the price of a new Smartphone
• How Intel provide 360 replays for the NBA

Deep reads

• What does the future hold for wearable tech?
• Microsoft and Facebook want to create a new transatlantic internet cable
• Apple’s route to Virtual Reality

And finally, Chewbacca replies to Chewbacca Mom