In anticipation of Mickey’s (and Minnie’s) 90th Birthday in November of this year, Team Orchestra and Proximity have been working closely with Disney to develop an activation to get young adults across EMEA to celebrate and re-connect with these iconic characters. With everything kicking off this week from the 25th June and running for five months, the focus will be on Mickey Mouse as ‘The True Original’ and encourages the target audience to express their own originality through several creative challenges. At each stage the challenges will be encouraging the creation of User Generated Content, to then be shared using #Mickey90 to bring the whole campaign together.
The first phase has now launched using Facebook and Instagram tools encouraging audiences to showcase their creativity, uniqueness and love for Mickey and Minnie with lenses and stickers which can be overlaid on their photo creations.
- With the Facebook Lens users can show their love for the characters by blowing kisses at the screen at which point Mickey and Minnie shaped balloons will flood the screen.
- Try the lens for yourself by clicking here using a mobile device and the Facebook app.
- Instagram GIFs – accessible through Instagram Stories under the GIF function, by typing Mickey90, there are a range of GIFs and Stickers of Mickey and Minnie to express different emotions using animation snippets from the famous heritage assets.
Across the next five months Disney will be working to collate the best of the generated content from each challenge to culminate in building together a bespoke video which celebrates everyone’s love for the characters on their big day!
In anticipation of Mickey’s (and Minnie’s) 90th Birthday in November of this year, Team Orchestra and Proximity have been working closely with Disney to develop an activation to get young adults across EMEA to celebrate and re-connect with these iconic characters. With everything kicking off this week from the 25th June and running for five months, the focus will be on Mickey Mouse as ‘The True Original’ and encourages the target audience to express their own originality through several creative challenges. At each stage the challenges will be encouraging the creation of User Generated Content, to then be shared using #Mickey90 to bring the whole campaign together.
The first phase has now launched using Facebook and Instagram tools encouraging audiences to showcase their creativity, uniqueness and love for Mickey and Minnie with lenses and stickers which can be overlaid on their photo creations.
- With the Facebook Lens users can show their love for the characters by blowing kisses at the screen at which point Mickey and Minnie shaped balloons will flood the screen.
- Try the lens for yourself by clicking here using a mobile device and the Facebook app.
- Instagram GIFs – accessible through Instagram Stories under the GIF function, by typing Mickey90, there are a range of GIFs and Stickers of Mickey and Minnie to express different emotions using animation snippets from the famous heritage assets.
Across the next five months Disney will be working to collate the best of the generated content from each challenge to culminate in building together a bespoke video which celebrates everyone’s love for the characters on their big day!
Hello and welcome to your weekly FWD. Last Friday (May 4th) in celebration of Star Wars Day, Google gave its Assistant new Star Wars-related powers and London Heathrow changed their departure board to display destinations in a galaxy far, far away.
If that has inspired you to book a holiday, Corona has created an out-of-office GIF generator for when you do! Alternatively if you are a football fan you can watch the FIFA World Cup this summer no matter where you are (including sun loungers) as Twitter has agreed to a live-streaming deal that will bring you all the action from Russia.
HEADLINES
- The BBC, ITV and Channel 4 are in talks to create a UK streaming service
- Facebook has unveiled an augmented reality feature for its Messenger app
- Good news for football fans as Twitter agrees a livestreaming deal for the FIFA World Cup in Russia
INSIGHTS
COOL
- As Facebook takes on Tinder by announcing a new dating service, will we see the return of the ‘poke’?
- Corona’s WoooHooo.com site allows you to generate unusual out-of-office gifs for when you’re next on holiday
- Google gave its Assistant some new Star Wars-related powers for ‘Star Wars Day’, including cinema ticket-purchasing capabilities
DEEP READS
As always, please share anything you find interesting using #OMDFWD
HEADLINES
INSIGHTS
COOL
DEEP READS
Like always read, learn and share away!!